How to tell your local business’ stories

Posted on November 12, 2019 by Sandy Dubay and filed under Content Creation, Digital Marketing, Small Business, Storytelling.

Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses – versus Black Friday, which focuses more on the big-box stores. We should support and promote small businesses all year long, and this is one special day out of the year …

Continued …

You know what Einstein says…

Posted on October 1, 2019 by Sandy Dubay and filed under Business Development, Communications, Content Creation, Digital Marketing.

“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein Organizations will sometimes bring me in as an outside marketing consultant to offer fresh ideas and strategies. But I find that often, people are reluctant to try something new. They bring an outside expert in because …

Continued …

How do you get “sparks” of inspiration?

Posted on July 9, 2019 by Sandy Dubay and filed under Business Development, Communications, Content Creation.

Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic.  Photo credits: Michele Maiden, Insurance Outfitters  That evening, there were fireworks that we enjoyed from our back …

Continued …

Make your content easy to find (Part 4 of 4-part series)

Posted on May 7, 2019 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Social Media.

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …

Continued …

An easy way to “braindump” blog ideas (Part 3 of 4-part series)

Posted on April 30, 2019 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Social Media.

In this newsletter series, we’re discussing key ideas for creating content. In the last newsletter, we discussed how to collaborate on blog ideas with team members. Sometimes, you may not be able to brainstorm with others, and you need a technique to easily brainstorm yourself! One of my favorite tools for collecting my ideas is …

Continued …