Content Creation
If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, Platinum PR posted our first TikTok video, and you don’t want to miss it. 🙂 Click here to watch me embarrassing myself. Chances are, you’ve heard that TikTok is wildly popular among the Gen Z audience. You …
Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. You might have multiple people writing your content or even a ghostwriter. Or, if you’re a “one-person show”, you might struggle with staying …
Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses – versus Black Friday, which focuses more on the big-box stores. We should support and promote small businesses all year long, and this is one special day out of the year …
The other day, I got into the car, and after 5 minutes of driving, I realized that I wasn’t taking my normal route to that particular destination. It felt weird and different! I’m not sure why I ended up going a different route, but it got me thinking about how often we get stuck in …
“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein Organizations will sometimes bring me in as an outside marketing consultant to offer fresh ideas and strategies. But I find that often, people are reluctant to try something new. They bring an outside expert in because …
Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic. Photo credits: Michele Maiden, Insurance Outfitters That evening, there were fireworks that we enjoyed from our back …