Is your marketing inclusive?

Posted on February 5, 2020 by Sandy Dubay and filed under Communications, Digital Marketing, Diversity & Inclusion, Economic Development.

February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s also a time to bring more awareness to the necessity of inclusivity, equity, and diversity in the workplace… And to marketing! As Economic Developers, we play a key role in …

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3 tips for creating a new brand from scratch

Posted on December 3, 2019 by Sandy Dubay and filed under Business Development, Client Stories, Communications, Public Relations.

Earlier this fall, Platinum PR participated in the launch of a new institute at Shepherd University: the Bonnie and Bill Stubblefield Institute for Civil Political Communications. This Institute will offer students, staff and the public an opportunity to observe and study political civility and discourse between individuals with partisan and ideological divides.  Platinum PR’s Communications …

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What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Dubay and filed under Business Development, Communications, Relationship Building.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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Small budget? Think regionally.

Posted on October 8, 2019 by Sandy Dubay and filed under Business Development, Communications, Digital Marketing, Economic Development, Relationship Building.

Has your organization ever been guilty of just “checking things off the list” when it comes to your marketing efforts? You know what I’m talking about… Placing the same ad in a site selection magazine that you created 5 years ago without updating or redoing the content Using the same few pictures in everything you …

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