3 Keys to Improving Your Media Pitching Strategy

Posted on May 18, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Public Relations, Publicity, Relationship Building, Storytelling.

This week’s blog post is written by Chloe Cain, who recently joined the Platinum PR team as one of our Communications Specialists! We’re so excited to have Chloe on board, who brings 5+ years of media experience specializing in branding, marketing, and content creation with both large and small brands. In addition, she serves the …

Continued …

Your Next Tourism Campaign Idea: An Itinerary

Posted on April 6, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Small Business, Travel & Tourism.

Looking for a creative way to promote recreational experiences and local businesses in your community? Here’s one: Create an itinerary. People like being guided through activities and experiences. You can take an ordinary experience visiting a restaurant or brewery and make it into an even more fun experience by making it part of a guided …

Continued …

Tourism Organizations: How are you telling your story?

Posted on March 23, 2021 by Sandy Dubay and filed under Communications, COVID Pivoting, Digital Marketing, Public Relations, Social Media, Storytelling, Travel & Tourism.

It’s been an unprecedented year for tourism organizations around the country and around the world.  As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …

Continued …

How to communicate your expectations

Posted on March 3, 2020 by Sandy Dubay and filed under Business Development, Communications.

Have you ever encountered a problem inside the workplace where you and another person had complete opposite expectations of the project at hand? This can be a frustrating and challenging situation. We all have different workplace habits, ways of communicating, and expectations. One employee might be accustomed to sending text messages, while another might value …

Continued …

Our favorite tips for creating content

Posted on February 18, 2020 by Sandy Dubay and filed under Business Development, Communications, Content Creation, Digital Marketing.

Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. You might have multiple people writing your content or even a ghostwriter. Or, if you’re a “one-person show”, you might struggle with staying …

Continued …