Your Next Tourism Campaign Idea: An Itinerary

Posted on April 6, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Small Business, Travel & Tourism.

Looking for a creative way to promote recreational experiences and local businesses in your community? Here’s one: Create an itinerary. People like being guided through activities and experiences. You can take an ordinary experience visiting a restaurant or brewery and make it into an even more fun experience by making it part of a guided …

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How to communicate your expectations

Posted on March 3, 2020 by Sandy Dubay and filed under Business Development, Communications.

Have you ever encountered a problem inside the workplace where you and another person had complete opposite expectations of the project at hand? This can be a frustrating and challenging situation. We all have different workplace habits, ways of communicating, and expectations. One employee might be accustomed to sending text messages, while another might value …

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Our favorite tips for creating content

Posted on February 18, 2020 by Sandy Dubay and filed under Business Development, Communications, Content Creation, Digital Marketing.

Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. You might have multiple people writing your content or even a ghostwriter. Or, if you’re a “one-person show”, you might struggle with staying …

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Is your marketing inclusive?

Posted on February 5, 2020 by Sandy Dubay and filed under Communications, Digital Marketing, Diversity & Inclusion, Economic Development.

February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s also a time to bring more awareness to the necessity of inclusivity, equity, and diversity in the workplace… And to marketing! As Economic Developers, we play a key role in …

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