Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Social Media, Strategic Communication.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

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Secure Leads at Live Events

Secure Leads at Live Events

Posted on December 6, 2016 by Sandy Sponaugle and filed under Communications, Public Relations.

Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development Council’s Annual Conference, and Maryland Economic Development Association’s Fall Meeting. Not only do I attend to learn more about the latest in the industry, it’s a way to secure leads …

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What my green beans have to do with your marketing plan

Posted on September 23, 2016 by Sandy Sponaugle and filed under Blog, Communications, Strategic Communication.

This summer, we expanded our garden. And this was no small project! We took down trees, put up an electric fence, and tripled the garden’s size. Now, our garden needs more manpower and time to manage all of the planting, seeds, weeding, and picking required! The exciting thing is, now, we’re generating a great return …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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How Businesses Can Make Most of Social Media

Posted on October 24, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in addition to Facebook, we have networks like Instagram, LinkedIn, Twitter, Pinterest and Google+ to help us connect with the people, places and things that we love online. Social media has …

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