Communications
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …
Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development Council’s Annual Conference, and Maryland Economic Development Association’s Fall Meeting. Not only do I attend to learn more about the latest in the industry, it’s a way to secure leads …
This summer, we expanded our garden. And this was no small project! We took down trees, put up an electric fence, and tripled the garden’s size. Now, our garden needs more manpower and time to manage all of the planting, seeds, weeding, and picking required! The exciting thing is, now, we’re generating a great return …
People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …
You never know where you’re going to meet your next client, referral, friend, employee… the list goes on and on. I’m currently sitting in my car dealership — the AC went out last week — and I met a man that is a leadership coach / public speaker. He approached me because I must have …
Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in addition to Facebook, we have networks like Instagram, LinkedIn, Twitter, Pinterest and Google+ to help us connect with the people, places and things that we love online. Social media has …