Making it safe to ask for help

Posted on October 24, 2019 by Sandy Sponaugle and filed under Business Development, Communications.

The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was about to go perform a wedding ceremony for his niece and wanted to make sure he looked the part. It was one of those strange but funny moments in life. …

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What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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How do you get “sparks” of inspiration?

Posted on July 9, 2019 by Sandy Sponaugle and filed under Communications, Event, Strategic Communication.

Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic.  Photo credits: Michele Maiden, Insurance Outfitters  That evening, there were fireworks that we enjoyed from our back …

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Make your content easy to find (Part 4 of 4-part series)

Posted on May 7, 2019 by Sandy Sponaugle and filed under Communications, Social Media.

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …

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How to create a content calendar (Part 1 of 4-part series)

Posted on April 16, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media.

Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It can be overwhelming trying to constantly create content. However, this process is much simpler when you break it down into a few steps. The first place to start is mapping …

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