What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

Continued …

How do you get “sparks” of inspiration?

Posted on July 9, 2019 by Sandy Sponaugle and filed under Communications, Event, Strategic Communication.

Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic.  Photo credits: Michele Maiden, Insurance Outfitters  That evening, there were fireworks that we enjoyed from our back …

Continued …

Make your content easy to find (Part 4 of 4-part series)

Posted on May 7, 2019 by Sandy Sponaugle and filed under Communications, Social Media.

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …

Continued …

How to create a content calendar (Part 1 of 4-part series)

Posted on April 16, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media.

Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It can be overwhelming trying to constantly create content. However, this process is much simpler when you break it down into a few steps. The first place to start is mapping …

Continued …

[Guest Blog] Lessons Learned From My Season With the Redskins

Posted on January 22, 2019 by Ellen Buchanan and filed under Blog, Communications.

Today we have a guest blog from our Communications Specialist, Ellen! Enjoy 🙂     If you’re a Washington Redskins fan, you know that the 2018 season was full of ups and downs. The team led the division at one point and had a chance at making the playoffs. Then, injuries plagued them and the hope …

Continued …