How to communicate your expectations

Posted on March 3, 2020 by Sandy Sponaugle and filed under Business Development, Communications, Strategic Communication.

Have you ever encountered a problem inside the workplace where you and another person had complete opposite expectations of the project at hand? This can be a frustrating and challenging situation. We all have different workplace habits, ways of communicating, and expectations. One employee might be accustomed to sending text messages, while another might value …

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Is your marketing inclusive?

Posted on February 5, 2020 by Sandy Sponaugle and filed under Communications, Marketing Collateral, Strategic Communication.

February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s also a time to bring more awareness to the necessity of inclusivity, equity, and diversity in the workplace… And to marketing! As Economic Developers, we play a key role in …

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Making it safe to ask for help

Posted on October 24, 2019 by Sandy Sponaugle and filed under Business Development, Communications.

The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was about to go perform a wedding ceremony for his niece and wanted to make sure he looked the part. It was one of those strange but funny moments in life. …

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What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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How do you get “sparks” of inspiration?

Posted on July 9, 2019 by Sandy Sponaugle and filed under Communications, Event, Strategic Communication.

Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic.  Photo credits: Michele Maiden, Insurance Outfitters  That evening, there were fireworks that we enjoyed from our back …

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