[Guest Blog] Lessons Learned From My Season With the Redskins

Posted on January 22, 2019 by Ellen Buchanan and filed under Blog, Communications.

Today we have a guest blog from our Communications Specialist, Ellen! Enjoy 🙂     If you’re a Washington Redskins fan, you know that the 2018 season was full of ups and downs. The team led the division at one point and had a chance at making the playoffs. Then, injuries plagued them and the hope …

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My resolution for the new year? Sending notes!

Posted on January 2, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Communications.

One of my resolutions for the new year is to nurture more connections. This can be business connections or personal relationships. A key way to do this – especially in business – is through immediate follow-up. Ever been to an event or conference where you met a lot of new people, reconnected with past colleagues, …

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3 Tips to Write Better Emails

Posted on October 10, 2018 by Sandy Sponaugle and filed under Communications, Strategic Communication.

Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called a “telephone” to have conversations with people not in the room. 😉 Then email came along, and with the convenience of being able to send a message in moment’s notice …

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How to repurpose your annual report

Posted on September 26, 2018 by Sandy Sponaugle and filed under Communications, News, Strategic Communication.

When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your results and accomplishments (and possibly backtracking if you don’t have a system in place for measuring your results) can be a time-consuming process. When you DO finally finish it up …

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You’re talking – but can they hear you?

Posted on July 3, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Strategic Communication.

Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …

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Start With Who

Posted on June 6, 2018 by Sandy Sponaugle and filed under Business Development, Communications, Economic Development.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

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