3 Tips to Write Better Emails

Posted on October 10, 2018 by Sandy Sponaugle and filed under Communications, Strategic Communication.

Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called a “telephone” to have conversations with people not in the room. 😉 Then email came along, and with the convenience of being able to send a message in moment’s notice …

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How to repurpose your annual report

Posted on September 26, 2018 by Sandy Sponaugle and filed under Communications, News, Strategic Communication.

When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your results and accomplishments (and possibly backtracking if you don’t have a system in place for measuring your results) can be a time-consuming process. When you DO finally finish it up …

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You’re talking – but can they hear you?

Posted on July 3, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Strategic Communication.

Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …

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Start With Who

Posted on June 6, 2018 by Sandy Sponaugle and filed under Business Development, Communications, Economic Development.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

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Secret #2: Developing Your Community Message

Posted on May 9, 2018 by Sandy Sponaugle and filed under Business Development, Communications.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Private sector businesses are already implementing these secrets… and have been for years. Many EDOs are behind the times and not implementing these secrets yet. But in the future, we’re going to see more and more EDOs implement these …

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6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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