Business Development
Recently, during a meeting with an organization, I suggested some changes to make in their marketing plan. The room went quiet with some hesitation and resistance to change. That’s when I realized something… There’s an idea out there that “If I change the way I’m doing things now, it’s like saying I was wrong in …
Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific needs. (Like our free guide with the top 5 website tips for Economic Developers — which was inspired after I led the Chesapeake Basic Economic Development Course on Marketing and …
We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …
At the end of the year, how can you get stakeholders and elected officials to see the value of increasing your budget — so you can get more staff on your team and more marketing dollars? To justify a budget increase, you need to be able to show them your increased activities, results, and productivity …
Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Now’s your chance to get ahead of the EDO crowd by upping your online marketing game. These are the strategies many EDOs are currently overlooking… and can set you apart from the crowd. Today, we’re diving into social media. …
Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! We’re diving into the strategies that private sector businesses are already implementing… but most EDOs are still behind on. The good news for you? If you get started on these strategies now, you’ll thank yourself in the years to …