Stressing out before your big event? Try this.

Posted on December 10, 2019 by Sandy Sponaugle and filed under Business Development, Event.

Here at Platinum PR, we’ve had the privilege of helping many different organizations create and execute live events over the years. We know firsthand the amount of planning, organizing, budgeting, marketing, and decision-making that is required in this process. There’s one thing that can make the entire process more difficult: Worrying and stressing about results! …

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3 tips for creating a new brand from scratch

Posted on December 3, 2019 by Sandy Sponaugle and filed under Business Development.

Earlier this fall, Platinum PR participated in the launch of a new institute at Shepherd University: the Bonnie and Bill Stubblefield Institute for Civil Political Communications. This Institute will offer students, staff and the public an opportunity to observe and study political civility and discourse between individuals with partisan and ideological divides.  Platinum PR’s Communications …

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[Guest Blog] Behind the scenes of planning a multi-day conference

Posted on November 20, 2019 by Ellen Buchanan and filed under Business Development, Event.

Today’s blog is written by our Communications Specialist, Ellen Buchanan. This year, Sandy and I assisted the Maryland Chapter of the American Planning Association with their biennial conference. While I’m not new to working events, multi-day conferences are a different story than the 8-hour events I’m used to working. We began planning this conference with …

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How to tell your local business’ stories

Posted on November 12, 2019 by Sandy Sponaugle and filed under Business Development.

Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses – versus Black Friday, which focuses more on the big-box stores. We should support and promote small businesses all year long, and this is one special day out of the year …

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Simple ways to shake things up for more creativity

Posted on November 8, 2019 by Sandy Sponaugle and filed under Business Development.

The other day, I got into the car, and after 5 minutes of driving, I realized that I wasn’t taking my normal route to that particular destination. It felt weird and different! I’m not sure why I ended up going a different route, but it got me thinking about how often we get stuck in …

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How to make the most of conferences (6 action steps!)

Posted on October 31, 2019 by Sandy Sponaugle and filed under Business Development, Event, Strategic Communication.

Here at Platinum PR, we support and attend a lot of different conferences in the months of September and October.  Last week, MEDA held their Fall Conference in conjunction with Economic Development Week. The theme was “Defining Your Community Identity”. A few weeks before that was the IEDC Conference in Indianapolis.  Conferences provide the opportunity …

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