What if…?

Posted on June 11, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Event, Social Media.

Recently I went to a talk led by my friend Julie Gaver, a keynote and motivational speaker, workshop host, and all-around truly amazing woman! I’ve known Julie for years and really got to know her going through Leadership Maryland together. Julie’s recent talk was called “Wise Women, Wild Hearts.” The event was organized and hosted …

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The Top 5 Marketing Materials for EDOs

Posted on May 22, 2019 by Sandy Sponaugle and filed under Business Development, Social Media.

I’m often asked what the most important marketing materials are that every Economic Development Organization should have. Maybe you’re at the end of the fiscal year and have money left in the budget to spend. Or you might be looking to next-level your brand and positioning. Either way, you want to know: what are the …

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An easy way to “braindump” blog ideas (Part 3 of 4-part series)

Posted on April 30, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Social Media.

In this newsletter series, we’re discussing key ideas for creating content. In the last newsletter, we discussed how to collaborate on blog ideas with team members. Sometimes, you may not be able to brainstorm with others, and you need a technique to easily brainstorm yourself! One of my favorite tools for collecting my ideas is …

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How to create a content calendar (Part 1 of 4-part series)

Posted on April 16, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media.

Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It can be overwhelming trying to constantly create content. However, this process is much simpler when you break it down into a few steps. The first place to start is mapping …

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Dare to dream

Posted on April 2, 2019 by Sandy Sponaugle and filed under Business Development, News.

Here we are, finishing up the first quarter of 2019! What new year’s resolutions or goals did you set at the beginning of the year that you haven’t taken action on? Or maybe there was a 2018 goal that you’d still like to accomplish… Or perhaps there are goals you haven’t even verbalized yet because …

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