Start With Who

Posted on June 6, 2018 by Sandy Sponaugle and filed under Business Development, Communications, Economic Development.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

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Secret #4: Getting Attention Using Social Media

Posted on May 22, 2018 by Sandy Sponaugle and filed under Business Development, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Now’s your chance to get ahead of the EDO crowd by upping your online marketing game. These are the strategies many EDOs are currently overlooking… and can set you apart from the crowd. Today, we’re diving into social media. …

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Secret #3: Generating Leads with Online Content

Posted on May 15, 2018 by Sandy Sponaugle and filed under Business Development, Websites.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! We’re diving into the strategies that private sector businesses are already implementing… but most EDOs are still behind on. The good news for you? If you get started on these strategies now, you’ll thank yourself in the years to …

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Secret #2: Developing Your Community Message

Posted on May 9, 2018 by Sandy Sponaugle and filed under Business Development, Communications.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Private sector businesses are already implementing these secrets… and have been for years. Many EDOs are behind the times and not implementing these secrets yet. But in the future, we’re going to see more and more EDOs implement these …

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Secret #1: Crafting Your Customer Avatar

Posted on May 1, 2018 by Sandy Sponaugle and filed under Business Development.

Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you are that is walking around today. And did you know that even though you get 50% of your DNA from each parent, your DNA is still different than your siblings? …

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