What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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Small budget? Think regionally.

Posted on October 8, 2019 by Sandy Sponaugle and filed under Business Development, Economic Development, Marketing Collateral.

Has your organization ever been guilty of just “checking things off the list” when it comes to your marketing efforts? You know what I’m talking about… Placing the same ad in a site selection magazine that you created 5 years ago without updating or redoing the content Using the same few pictures in everything you …

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You know what Einstein says…

Posted on October 1, 2019 by Sandy Sponaugle and filed under Business Development, Strategic Communication.

“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein Organizations will sometimes bring me in as an outside marketing consultant to offer fresh ideas and strategies. But I find that often, people are reluctant to try something new. They bring an outside expert in because …

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Redesigning a website? Don’t skip this step.

Posted on September 24, 2019 by Sandy Sponaugle and filed under Business Development, Websites.

Redesigning a website is more than putting a new face to the same old content.  One common mistake when it comes to website redesign is to focus completely on the “look” of the updated website without devoting time to updating the content. It may have been two or five years since the last website redesign. …

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What if…?

Posted on June 11, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Event, Social Media.

Recently I went to a talk led by my friend Julie Gaver, a keynote and motivational speaker, workshop host, and all-around truly amazing woman! I’ve known Julie for years and really got to know her going through Leadership Maryland together. Julie’s recent talk was called “Wise Women, Wild Hearts.” The event was organized and hosted …

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