Budgets
Change is in the air! Many local businesses are opening up to a greater capacity. Tourism is picking up. People are returning to offices or talking about what that might look like. Here at Platinum PR, we’ve been in the office since August. As a small private company, we were able to make our own …
It’s been a crazy year for economic development and tourism-based organizations in so many ways. And this doesn’t exclude budgets! We were already several months into the pandemic when the beginning of the fiscal year started. Since then, it’s continued to be an unprecedented and unpredictable year. As we get closer to June 30th, it’s …
It’s that time of year again… Time to work on budget proposals for the upcoming July 1 fiscal year! However, in 2021, making the budgetary “ask” needs be done a little differently. COVID isn’t finished yet, and neither are the impacts of it. It’s imperative to think both long-term and short-term about budget needs as …
When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your results and accomplishments (and possibly backtracking if you don’t have a system in place for measuring your results) can be a time-consuming process. When you DO finally finish it up …
At the end of the year, how can you get stakeholders and elected officials to see the value of increasing your budget — so you can get more staff on your team and more marketing dollars? To justify a budget increase, you need to be able to show them your increased activities, results, and productivity …
At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …