Budgets
It’s been a crazy year for economic development and tourism-based organizations in so many ways. And this doesn’t exclude budgets! We were already several months into the pandemic when the beginning of the fiscal year started. Since then, it’s continued to be an unprecedented and unpredictable year. As we get closer to June 30th, it’s …
It’s that time of year again… Time to work on budget proposals for the upcoming July 1 fiscal year! However, in 2021, making the budgetary “ask” needs be done a little differently. COVID isn’t finished yet, and neither are the impacts of it. It’s imperative to think both long-term and short-term about budget needs as …
For many of us, when we think of “marketing,” we see images of full-page spreads in newspapers or big fancy booths at trade shows (with super expensive flyers and handouts.) But all too often, I’ve seen clients pour their entire budget into these items, while getting very little in return. Or sometimes, your marketing budget …