Measuring ROI of a PR campaign
“If I only had two dollars left, I would spend one dollar on PR.” – Bill Gates Most companies aren’t willing to spend money on
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“If I only had two dollars left, I would spend one dollar on PR.” – Bill Gates Most companies aren’t willing to spend money on
Once you’ve taken all the steps in our last blog post: Before You Catch the Media’s Attention, which will ensure your organization is ready for media
So, you want to catch the media’s attention? Before you ask how to get attention, ask if your organization is prepared for attention. Following these
Can anything be more boring than a plain old, nude colored band-aid? Surely if you need one, it isn’t a good thing. However, people now
It’s a sad reality: There were not nearly enough snow days this winter to warrant those wonderful work-from-home days. They are such a special
Do you know someone who is perfect? You know who I’m talking about. They’ve got the perfect hair, the perfect job, with a perfect matching
You may not find me blogging very often, but occasionally I come across a person that inspires me to sit down and write. Today this
It’s already almost a month into the New Year. With the New Year comes a new list of resolutions. More often than not, personal resolutions
Brilliant marketing tool, or just plain silly? By: Salle Mickey When was the last time you googled something? Did you notice Google’s logo? Google.com, the
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”
Courtney A. Beamon
Delta Airport Consultants, Inc.
Your energy, personality, enthusiasm, and professionalism created the perfect combination.
Charles County Department of Economic Development
We discovered new ways of promoting our organization and community through the 30 day Economic Development challenge. Thank you for allowing us to participate.
Dave Ryan
Executive Director of the Salisbury-Wicomico Economic Development, Inc.
Around this time last year, I was studying for the Certified Economic Developer exam. While I was in the midst of my studies, I started
How can you turn a great idea into an even better end product? The unremarkable but helpful, answer I have for you is simple. Get
I don’t know about you, but once I finish a project, I have just about enough time to throw my hands in the air, celebrate
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