How to repurpose your annual report

Posted on September 26, 2018 by Sandy Dubay and filed under Annual Report, Budgets, Economic Development, Small Business.

When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your results and accomplishments (and possibly backtracking if you don’t have a system in place for measuring your results) can be a time-consuming process. When you DO finally finish it up …

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Now’s the time to plan for the upcoming fiscal year

Posted on October 24, 2017 by Sandy Dubay and filed under Advertising, Annual Report, Budgets, Economic Development.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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How to justify your marketing budget to elected officials

Posted on April 6, 2017 by Sandy Dubay and filed under Annual Report, Budgets, Business Development, Economic Development.

It’s the scariest time of the year for Economic Development Organizations — the moment when you must present your marketing budget to directors and officials! While people in other industries are enjoying beach vacations, lazy days under sun, or backyard barbeques, you’re frantically preparing for this meeting in the mid-summer months. They’ll review where you’ve …

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