Consumers Dig Flawsome Brands

Posted on February 25, 2013 by Sandy Dubay and filed under Advertising, Blog, Public Relations, Social Media.

Do you know someone who is perfect? You know who I’m talking about. They’ve got the perfect hair, the perfect job, with a perfect matching house and car. Heck, even their dog is perfect! No one really likes them, right? Well, if your brand is trying to be perfect too, you guessed it; no one …

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Don’t Forget to Thank Your Clientele During this Season of Appreciation

Posted on November 20, 2012 by Sandy Dubay and filed under Advertising.

As Thanksgiving is fast approaching, everyone is expressing their gratitude. What about your business or organization? Have your customers, clients or members been thanked? Customer appreciation can boost your visibility, enhance your brand, and make customers feel good about supporting your business. Not to mention, customers are more likely to return when they feel special. …

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Marketing for Small Business Saturday

Posted on November 15, 2012 by Sandy Dubay and filed under Advertising.

While Black Friday has been around since the 1970’s, Small Business Saturday is just taking root. Wedged in between Black Friday and Cyber Monday, it’s roots took shape in 2010 when American Express encouraged consumers to shop local to keep money local. Sixty-eight dollars for every $100 spent stays in the community when you shop …

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Find a healthy disregard for the impossible

Posted on November 5, 2012 by Sandy Dubay and filed under Advertising.

Larry Page is the CEO for Google Investor Relations.  The other night on the Charlie Rose show he shared that Google investors were looking for a healthy disregard for the impossible. When I Googled the phrase, Page’s 2012 message to Google investors emerged.  Apparently the phrase’s roots originate at the University of Michigan from a …

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