Advertising
Do you know someone who is perfect? You know who I’m talking about. They’ve got the perfect hair, the perfect job, with a perfect matching house and car. Heck, even their dog is perfect! No one really likes them, right? Well, if your brand is trying to be perfect too, you guessed it; no one …
It’s already almost a month into the New Year. With the New Year comes a new list of resolutions. More often than not, personal resolutions are forgotten after the first week of January. We hope, however, that you will remember some of these business resolutions well into the New Year. Take off the cape You’re …
As Thanksgiving is fast approaching, everyone is expressing their gratitude. What about your business or organization? Have your customers, clients or members been thanked? Customer appreciation can boost your visibility, enhance your brand, and make customers feel good about supporting your business. Not to mention, customers are more likely to return when they feel special. …
While Black Friday has been around since the 1970’s, Small Business Saturday is just taking root. Wedged in between Black Friday and Cyber Monday, it’s roots took shape in 2010 when American Express encouraged consumers to shop local to keep money local. Sixty-eight dollars for every $100 spent stays in the community when you shop …
Larry Page is the CEO for Google Investor Relations. The other night on the Charlie Rose show he shared that Google investors were looking for a healthy disregard for the impossible. When I Googled the phrase, Page’s 2012 message to Google investors emerged. Apparently the phrase’s roots originate at the University of Michigan from a …