Secret #4: Getting Attention Using Social Media

Posted on May 22, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Digital Marketing, Economic Development, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Now’s your chance to get ahead of the EDO crowd by upping your online marketing game. These are the strategies many EDOs are currently overlooking… and can set you apart from the crowd. Today, we’re diving into social media. …

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Secret #3: Generating Leads with Online Content

Posted on May 15, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Digital Marketing, Economic Development, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! We’re diving into the strategies that private sector businesses are already implementing… but most EDOs are still behind on. The good news for you? If you get started on these strategies now, you’ll thank yourself in the years to …

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Secret #2: Developing Your Community Message

Posted on May 9, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Digital Marketing, Economic Development, Messaging, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Private sector businesses are already implementing these secrets… and have been for years. Many EDOs are behind the times and not implementing these secrets yet. But in the future, we’re going to see more and more EDOs implement these …

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Secret #1: Crafting Your Customer Avatar

Posted on May 1, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Digital Marketing, Economic Development, Social Media.

Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you are that is walking around today. And did you know that even though you get 50% of your DNA from each parent, your DNA is still different than your siblings? …

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6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Dubay and filed under Advertising, Communications, Digital Marketing, Economic Development, Public Relations.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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Tourism tips from the Gilmore Girls

Posted on December 7, 2017 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Inspiration, Travel & Tourism.

Okay, I admit it… I have a relatively new addiction to Gilmore Girls. I started watching it on Netflix with my teenage daughter, Tabitha (or should I say that we started “binge watching” it)! Over the Thanksgiving holiday, we watched the whole marathon. The the similarities between our relationship and the mom and daughter on …

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