Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

Continued …

How to market to multiple generations

Posted on October 3, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

Continued …

3 Marketing Tips for the Understaffed and Overworked

Posted on August 22, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Economic Development, Team Building.

As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily to-do’s!). You’re overworked. You’ve got too many day-to-day prospect to-do’s happening that you absolutely have to deal with. So your marketing plan implementation, strategic planning, and content calendar all end …

Continued …

your input needed!

Posted on August 15, 2018 by Sandy Dubay and filed under Advertising, Business Development, Digital Marketing.

Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific needs. (Like our free guide with the top 5 website tips for Economic Developers — which was inspired after I led the Chesapeake Basic Economic Development Course on Marketing and …

Continued …

How to “reverse-engineer” your marketing plan

Posted on June 27, 2018 by Sandy Dubay and filed under Advertising, Communications, Digital Marketing, Economic Development, Public Relations, Social Media, Storytelling.

What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …

Continued …

Start With Who

Posted on June 6, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Economic Development, Social Media.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

Continued …