Advertising: Big Advice for Small Budgets

Posted on March 17, 2016 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the costs of advertising can blacken your mood. But incorporating strategies that are tried, true and relatively new can brighten your brand and your bottom line. Advertising: Strong Results for Shoestring …

Continued …

#EatHam

Posted on November 6, 2014 by Sandy Sponaugle and filed under Advertising.

Sometimes the key in life is not taking our selves so seriously. Well, the same can be applied to your business. Here at Platinum PR, we put that mentality to use. People love humor and genuineness. These kinds of traits are what make your message memorable. In order to stay timely, we ran an ad …

Continued …

No, public relations is not the same as advertising

Posted on October 3, 2013 by Sandy Sponaugle and filed under Advertising, Public Relations.

No, public relations is not the same as advertising By Sandy Sponaugle If only I had a dime for every time I’ve explained that public relations is not the same as advertising. Apparently, public relations is such a confusing field that even the PRSA had trouble figuring out a definition in 2012. It took months …

Continued …

Measuring ROI of a PR campaign

Posted on May 30, 2013 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations.

“If I only had two dollars left, I would spend one dollar on PR.” – Bill Gates Most companies aren’t willing to spend money on public relations unless it can be proven that a return on investment is being made, which of course, makes sense. No company should be willing to throw dollars into an …

Continued …

Band-Aid® Stops Fashion Emergencies with their Publicity Campaign

Posted on March 11, 2013 by Sandy Sponaugle and filed under Advertising, Blog, News.

Can anything be more boring than a plain old, nude colored band-aid? Surely if you need one, it isn’t a good thing.  However, people now might actually look forward to donning a band-aid, thanks to Band-Aid’s® new, genius marketing campaign. To promote their new sexy, limited edition band-aids by fashion designer Cynthia Rowley, Band-Aid® had …

Continued …