Advertising
National Travel and Tourism Week is coming up from May 3rd through May 9th. With travel and tourism so restricted, what can you do now to support your community’s tourism industry? As states slowly begin lifting restrictions, this is a time to plan, make adjustments, and help your community know what is available to experience …
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …
At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …
Content doesn’t just create itself. You have to spend time researching, writing, and editing your work. So once you’ve completed the laborious but rewarding process to produce a great piece of content, doesn’t it feel like a crime to only use it once? What’s our advice? Repurpose the material you’re truly proud of! Consider spending …
People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …