Our Strategy to Boost Our Client’s Tourism Numbers in 2021

Posted on April 21, 2021 by Sandy Dubay and filed under Advertising, Client Stories, COVID Pivoting, Digital Marketing, Inspiration, Public Relations, Relationship Building, Social Media, Storytelling, Travel & Tourism.

Today we want to showcase one of our amazing clients… Louisa County Chamber of Commerce! We’ll give you a peek behind the scenes to show we worked with the Chamber to create their brand new campaign, Unplug and Play. The Goal: Seated on the shores of Lake Anna, Louisa County was looking to boost its …

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Travel & Tourism’s Secret Weapon Right Now…

Posted on April 13, 2021 by Sandy Dubay and filed under Advertising, COVID Pivoting, Digital Marketing, Relationship Building, Social Media, Travel & Tourism.

What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as well as local businesses for campaigns. By collaborating together, you can pool your resources and expand your reach, versus trying to go at it alone. Here are a few examples …

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6 Promotion Tips for Travel & Tourism Week

Posted on May 1, 2020 by Sandy Dubay and filed under Advertising, Business Development, COVID Pivoting, Travel & Tourism.

National Travel and Tourism Week is coming up from May 3rd through May 9th. With travel and tourism so restricted, what can you do now to support your community’s tourism industry? As states slowly begin lifting restrictions, this is a time to plan, make adjustments, and help your community know what is available to experience …

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Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

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Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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How to market to multiple generations

Posted on October 3, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

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