Jefferson Security Bank
Jefferson Security Bank is a West Virginia state-chartered bank, which provides general banking services within its primary market area of Jefferson and Berkeley counties in West Virginia and in secondary markets of Washington County, Maryland and Frederick County, Virginia.
Creating and Managing their Website
Platinum PR worked with a third-party web developer to implement the content and graphic design that was created for the revamped website. Our team also helped create and implement the launch of the Jefferson Security Bank mobile app.
Since then, Platinum PR has maintained the content and marketing messages on the JSB website. Content improvements have ranged from adding press releases, special events, customer alerts, available JSB properties, and team photos and profiles. We also created and coordinated the design of all promotional sliders that appear on the website.
Strategically Growing Social Media Presence
Platinum PR created a strategic social media plan with examples of marketing messages that could be used on various platforms. Our initial team researched and created examples for Pinterest, Twitter, Facebook and Instagram, as well as created social media objectives and goals.
Once it was decided that Jefferson Security Bank would begin using Facebook, Platinum PR created a detailed day-by-day editorial calendar. We helped Jefferson Security Bank to implement our social media plan, allowing them to double their Facebook following.
In addition to Facebook, we incorporated a SnapChat campaign into their market, targeting students and visitors on the Shepherd University campus. Jefferson Security Bank is a partner of Shepherd University. Utilizing a popular social media app amongst this demographic, we helped make the bank more attractive and relevant to university students.
Creating Advertising Content
We designed over 30 print ad concepts for community partners and events. Our team has designed and implemented marketing flyers for nearly ten different mortgage products.
Securing Media Coverage
We secured media coverage for Jefferson Security Bank in publications like The Journal & Shepherdstown Chronicle, The Observer, Spirit of Jefferson, Herald Mail, and WHAG.
Identifying, Preparing for, and Managing Trade Show Opportunities
Platinum PR helped identify opportunities for Jefferson Security Bank that would bring their brand to the right audience throughout the community. Platinum PR helped prepare for trade shows by creating pop-up banners, identifying ways to engage customers, and researching, ordering and identifying giveaways.
Creating the Annual Report
We assisted JSB with the creation of the concept for the 2015-2016 annual report. The theme was focused on a timeline of JSB’s history with technology, which was a complimentary theme to the recent launch of the Jefferson Security Bank website and mobile app.
Strategic Marketing and Execution to Elevate Their Brand and Reach
During our time with Jefferson Security Bank, we helped them to completely make over their online presence, from their website to creating the mobile app to improving their social media presence. Their marketing transformed with a new understanding of the needs of the modern, tech-savvy market. Our goal has always been to make the biggest bang possible within budgetary restrictions, and we saved JSB money on multiple marketing efforts, never sacrificing quality or results.