grant-county

Grant County Convention and Visitors Bureau (CVB)

Nestled in the mountains of West Virginia, Grant County is a beloved tourist destination teeming with rustic charm. Eager to get more tourists, Grant County Convention and Visitors Bureau (CVB) enlisted Platinum PR’s support to market their destination on a wider scale.

Their Results

Marketing through Storytelling

We marketed the county through storytelling to draw people to come to Grant County. We crafted clever story angles, and pitched to regional media.

Utilizing Strong Relationships with the Press

Then, we followed up with reporters, to ensure media coverage in their target market.

Regional Coverage in Publications

As a result, Grant County got regional coverage, and was spotlighted as a desirable destination.

Better Event Attendance

There was stronger attendance at Grant County CVB events, and “buzz” about Grant County’s tourist attractions! (And we had to stop publicizing some events, because they were sold out!)

More Tourists Choosing Grant County

We’ve been able to utilize partnerships with West Virginia Magazine and The Baltimore Sun to tell stories about Grant County, and what a fun destination it is! Tourism revenues are on the rise as more and more people choose Grant County as their place to rest, relax, and rejuvenate.