Goal

As a result of the 2020 COVID-19 pandemic, the Charles County Department of Economic Development needed to support their businesses in new ways.

The economic downturn weakened small businesses due to regionally instituted lockdowns, which impacted tourism and patronage. The Charles County Department of Economic Development wanted to find ways to retain local businesses and assist them during COVID-19.

Challenge

The Charles County Department of Economic Development had to find ways to retain business and provide resources without face-to-face visits. Businesses needed assistance, and there was an overwhelming sense of uncertainty of the future given present circumstances.

The Charles County Department of Economic Development looked to external assistance to create an actionable plan that would accommodate business leaders. Platinum PR served as a creative administrator and resource facilitator to assist Charles County’s existing businesses.

Strategy

The Charles County Department of Economic Development wanted to provide COVID-19-related technical training for their businesses. Platinum PR curated an educational training series called “Tools, Tips, and Tactics: A Webinar Series on Business Resiliency During Times of Uncertainty.”

Platinum PR connected with local, regional, and national experts to discuss and answer questions during the webinar series about popular topics such as cash flow management, social media, mental health care, virtual team building, online marketing, and more. We provided promotional content to spread the word about the online training series and facilitated the weekly event. Our CEO Sandy Dubay Sponaugle served as the lead moderator for each webinar and employed her technical expertise in Zoom to facilitate each one. Sandy additionally ran practice sessions with the panelists before each webinar to ensure a quality for participants.

Result

The webinar series was a success with an average of 64 registrations each week. After the live event, registrants were able to watch each webinar on YouTube. A total of 609 people viewed the webinar series through YouTube. The Charles County Department of Economic Development demonstrated that they were a reliable resource for their residents, which advanced existing relationships. Businesses were able to connect and create a network of support within the community.

The webinar series was also a replicable event. Word spread about its popularity and positive impact, which allowed Platinum PR to host more informational virtual events for other clients and communities.