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Branding and Rebranding

Earlier this month, we unveiled our newly designed website (www.platinumpr.com) and custom Facebook (www.facebook.com/PlatinumPRFirm) and Twitter pages (www.Twitter.com/Platinum_PR).  This rebranding initiative got us thinking about the importance of branding your company or organization. First of all, we should probably explain what “branding” and “rebranding” are before we discuss our reasoning behind the changes.

Branding is defined by the American Marketing Association (AMA) as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”, but we at Platinum PR believe it is a little bit more than that. We think of a “brand” as a showcase for your company’s personality. A way to show others what we stand for and the goals we strive to achieve.  “Rebranding” is can simply be revising your current brand or creating an entirely new one.

Undergoing rebranding efforts on a consistent basis is important. You never want your brand to become boring or stale. That will decrease the amount of interested customers, which in the world of business, is the ultimate error. At Platinum PR, we were looking for a way to refresh our brand and showcase our personality and professional objectives. This resulted in new website and social networking pages. Our new brand identity is drastically different than our previous one, and it may have even shocked a few of our loyal followers when they visited the new site. Obviously, it was not a normal sight to see our CEO Sandy Sponaugle with a huge megaphone, but this design gave us a way to remind our clients and let prospective clients know that this is what we do. We shout about you, your brand and your message far and wide.

Another positive aspect of our personal rebranding initiative is that we now prominently display our core capabilities. We thought this was a good idea because many people that we work with, even on a daily basis, were unaware of the services we provide and that our business model has shifted slightly over the years. We continue to provide public relations, marketing and event planning services, but we frequently provide these as part of a comprehensive communications plan and are typically done for/with organizations that do not have these talents internally. Often times, we are a solution for organizations that can’t afford or do not need a full time team to carry out these initiatives.

Finally, this new brand has given us an opportunity to have some fun, get more interactive on Facebook and Twitter with a more solidified identity and to promote the expansive PPR team. So, I invite you to take a look at the sites, engage with us online and then give us a call or shoot us an email because we’d love to hear from you! Also, if you’re not a fan of Platinum PR on Facebook, we hope you visit our page with three new sections of content and “like” us!

 

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