Setting goals for 2019

Posted on December 19, 2018 by Sandy Sponaugle and filed under Blog, Business Development.

We’re in that period right before the New Year where we all start reflecting on resolutions for the year ahead. Today, I’m going to share some of my process of planning for 2019… and you’re invited to join me in the exercise. 🙂 Let’s start by looking at goals inside your business or organization. Even …

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Looking back at 2018…

Posted on December 12, 2018 by Sandy Sponaugle and filed under Blog, Event, Maryland Economic Development Association, News.

As 2018 comes to a close, it’s important to take some time to reflect on professional and personal successes from the year. Here are a few of my highlights… 2018 was kind of crazy for me! This year, I decided I wanted to invest in myself and my speaking career, and took two speaker trainings …

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Available for speaking events (view my demo reel today!)

Posted on November 28, 2018 by Sandy Sponaugle and filed under Economic Development, Maryland Economic Development Association, News.

Over the past 6 months, I’ve been focusing on growing my speaking career. What I love about speaking on panels or leading workshops is the opportunity to share the knowledge I’ve gathered from over 25 years supporting Economic Development Organizations. I find that often, team members inside organizations just need some additional training and inspiration …

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The best social media platforms for each generation

Posted on November 21, 2018 by Sandy Sponaugle and filed under Social Media.

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in the United States on social media and 2.46 billion worldwide, you may be wondering how to “narrow the pool” to the specific demographics you’re trying to reach. So what are …

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How to engage multiple generations on social media

Posted on November 7, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media.

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …

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Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Sponaugle and filed under Economic Development, Marketing Collateral.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

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