12 Days of Christmas, Platinum Style

Posted on December 20, 2012 by Sandy Sponaugle and filed under Event, News.

Last Saturday Platinum PR organized a wonderful event for Waldorf Marketplace in Waldorf, Maryland. The community was invited for a fun day with Santa, complete with photos with St. Nick himself. Children were invited to make crafts, enjoy the balloon artist and a fun photo booth complete with silly props, courtesy of Picstacheo. Shoppers were …

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Don’t Forget to Thank Your Clientele During this Season of Appreciation

Posted on November 20, 2012 by Sandy Sponaugle and filed under Advertising, Marketing Collateral.

As Thanksgiving is fast approaching, everyone is expressing their gratitude. What about your business or organization? Have your customers, clients or members been thanked? Customer appreciation can boost your visibility, enhance your brand, and make customers feel good about supporting your business. Not to mention, customers are more likely to return when they feel special. …

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Marketing for Small Business Saturday

Posted on November 15, 2012 by Sandy Sponaugle and filed under Advertising, Marketing Collateral.

While Black Friday has been around since the 1970’s, Small Business Saturday is just taking root. Wedged in between Black Friday and Cyber Monday, it’s roots took shape in 2010 when American Express encouraged consumers to shop local to keep money local. Sixty-eight dollars for every $100 spent stays in the community when you shop …

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Find a healthy disregard for the impossible

Posted on November 5, 2012 by Sandy Sponaugle and filed under Advertising, Marketing Collateral, Websites.

Larry Page is the CEO for Google Investor Relations.  The other night on the Charlie Rose show he shared that Google investors were looking for a healthy disregard for the impossible. When I Googled the phrase, Page’s 2012 message to Google investors emerged.  Apparently the phrase’s roots originate at the University of Michigan from a …

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Don’t Miss Out on Halloween Marketing

Posted on October 31, 2012 by Sandy Sponaugle and filed under News.

It’s a scary thought to miss out on a sale, and even more frightening if it was because you missed out on a great marketing opportunity. Halloween is expected to drive more than $8 billion in U.S. retail sales, starting in September. If it has a pumpkin, ghost or ghoul on it, consumers go giddy …

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There’s a Week for That, too

Posted on October 19, 2012 by Sandy Sponaugle and filed under News.

Did you know that there is a week for almost everything? Last week was National Pickled Pepper Week, which I was very excited to partake in. October also features Shopping Cart Safety Awareness Week and Squirrel Awareness Week. Oh, and did you know that next week is world pasta day? We’re already gearing up for …

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