Using QR Codes

Posted on August 25, 2011 by Sandy Sponaugle and filed under Blog.

One of the latest marketing techniques to hit print materials is the use of QR codes. QR (Quick Response) codes are two-dimensional matrix barcodes designed to be read by smartphones, and when scanned, they can bring up anything from webpages to videos to photos and additional text. All types of businesses have begun implementing QR …

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Branding and Rebranding

Posted on August 25, 2011 by Sandy Sponaugle and filed under Blog.

 Earlier this month, we unveiled our newly designed website (www.platinumpr.com) and custom Facebook (www.facebook.com/PlatinumPRFirm) and Twitter pages (www.twitter.com/sponaugle) and www.Twitter.com/Platinum_PR.  This rebranding initiative got us thinking about the importance of branding your company or organization. First of all, we should probably explain what “branding” and “rebranding” are before we discuss our reasoning behind the changes. …

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The Google+ Project

Posted on August 3, 2011 by Sandy Sponaugle and filed under Blog.

The Google+ project is one of the newest forms of social media to date. It allows users to combine all of the regular aspects of Google with those of a social networking site.  The creators of Google+ launched the website on June 28, 2011 as a trial or “field test” phase. This allowed a small …

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Creating an Online Presence & Locally Marketing Your Business

Posted on June 29, 2011 by Sandy Sponaugle and filed under Blog.

Local consumers and frequent shoppers are the foundation of all thriving businesses. Often times, they are the ones who bring you the most business, promote your brand and can be your best advertisers. This is one aspect of “inbound marketing” which allows individuals to easily find your business and access basic information online by using …

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The Power of Partnership

Posted on June 22, 2011 by Sandy Sponaugle and filed under Blog.

In the world of business, competition is everywhere. Numerous companies try to reach and be chosen by the same customer base. However, instead of spending copious amounts of time, money and effort attempting to beat the competition, there are some businesses that take another approach. These businesses form strategic partnerships with other companies. A strategic …

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