Feelings – Who Needs Them? Your Company Sure Does

Posted on September 5, 2012 by Sandy Sponaugle and filed under Blog.

By: JaneMarie Borger Creating feelings for a target audience is a superior skill to possess in the 21st Century.  Numerous industries from retail to automotive, technology and food chains focus their advertising campaigns on the feelings they want their brand to create.  The challenge is to invoke the right feeling.  For example what comes to …

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Facebook Brands New Image

Posted on March 27, 2012 by Sandy Sponaugle and filed under Blog.

As many Facebook users have already seen, Facebook’s designs are changing.  Platinum PR is engaging in this new experience.  Check out our new page and preview the brand we want you, our customers, to recognize as Platinum PR.  Now you can continue to share great ideas, read our blogs and receive expert information from our …

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How to Attract New Customers

Posted on March 22, 2012 by Sandy Sponaugle and filed under Blog.

We hear it all the time, “How does my business attract new customers?”   One answer doesn’t fit all scenarios.  You need to define why new customers aren’t walking in the door.  Are they aware your product or service exists?  Have you promoted your company to target audiences?  What information are you sharing about the business? …

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Spring Cleaning Adds Sparkle to Your Business

Posted on March 20, 2012 by Sandy Sponaugle and filed under Blog.

The flowers are blooming, the birds are serenading, and your office still feels like it has the winter blues. Spring cleaning is a tradition that allows us to freshen up our homes and prepares us for the hectic seasons of spring and summer. What about your professional home- your business? Do you need help applying …

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Featured Client of the month: Ricciuti’s Resturant

Posted on February 14, 2012 by Sandy Sponaugle and filed under News.

Ricciuti’s highlights locally grown and seasonally-inspired dishes in its casual, historic Montgomery County, Maryland setting.  Located in Olney, their award-winning menu features sustainable seafood and locally-farmed ingredients.  An Open Table Diner’s Choice Winner in 2012, Ricciuti’s is celebrated by locals and “foodies” alike for its savory fare and eco-friendly philosophy. Here are some upcoming events …

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Word Play the Platinum Way

Posted on February 14, 2012 by Sandy Sponaugle and filed under News.

By: Meghan McQuade Boyle As a writer, playing with words is my favorite pastime.  Word play, a manipulation of words and sounds, is a witty way to engage your audience in ads, speeches and social media.  Contrary to its name, word play is trickier than it sounds, as it is equal parts art and science.  …

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