PPR Guide: Preparing for the Your Close-Up

Posted on March 19, 2013 by Sandy Sponaugle and filed under Public Relations.

Finally, the moment you’ve been waiting for. You’ve followed the steps in our first two guides, and a reporter is interested in an interview. Here’s what you need to find out to prepare for the interview: The Interviewee –Ask reporter for a list of questions so that the interviewee can practice. Answers for television interviews …

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PPR Guide: Catching the Media’s Attention

Posted on March 19, 2013 by Sandy Sponaugle and filed under Blog, Public Relations, Social Media, Websites.

Once you’ve taken all the steps in our first PPR Guide: Before YouCatch the Media’s Attention, which will ensure your organization is ready for media attention, you’re probably wonder how to catch their attention. Have a good story Making sure you have a good story is the first step. The story has to fit several guidelines: …

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PPR Guide: Before You Catch the Media’s Attention

Posted on March 19, 2013 by Sandy Sponaugle and filed under Blog, Public Relations, Social Media, Websites.

So, you want to catch the media’s attention? Before you ask how to get attention, ask if your organization is prepared for attention. Following these tips will make for smooth sailing once you finally land on the media’s radar. Create and maintain a professional website Having a professional website is an investment, but one that is …

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Band-Aid® Stops Fashion Emergencies with their Publicity Campaign

Posted on March 11, 2013 by Sandy Sponaugle and filed under Advertising, Blog, News.

Can anything be more boring than a plain old, nude colored band-aid? Surely if you need one, it isn’t a good thing.  However, people now might actually look forward to donning a band-aid, thanks to Band-Aid’s® new, genius marketing campaign. To promote their new sexy, limited edition band-aids by fashion designer Cynthia Rowley, Band-Aid® had …

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Working From Your Humble Abode

Posted on February 28, 2013 by Sandy Sponaugle and filed under Blog, News.

  It’s a sad reality: There were not nearly enough snow days this winter to warrant those wonderful work-from-home days. They are such a special treat for those of us who go into the office every day, nine to five. Unfortunately for Yahoo employees, working from home will be a distant memory. As I’m sure …

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Consumers Dig Flawsome Brands

Posted on February 25, 2013 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Do you know someone who is perfect? You know who I’m talking about. They’ve got the perfect hair, the perfect job, with a perfect matching house and car. Heck, even their dog is perfect! No one really likes them, right? Well, if your brand is trying to be perfect too, you guessed it; no one …

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