Ways to Support Small Businesses during Small Business Week

Posted on May 5, 2021 by Sandy Dubay and filed under Client Stories, COVID Pivoting, Economic Development, Small Business, Social Media.

It’s Small Business Week! We always say that we should be supporting and celebrating local small businesses year round. However, the great thing about Small Business Week is that it brings extra attention to small businesses all over the country. Here are some ways to show your support this week: Check in with businesses who …

Continued …

Thinking of hiring summer interns?

Posted on April 27, 2021 by Sandy Dubay and filed under Business Development, Economic Development, Giving Back, Hiring, Relationship Building, Travel & Tourism.

As summer is getting closer, are you considering hiring interns? We know a lot about hiring interns here at Platinum PR… We’ve had over 30 interns! This has been one of my best investments in my business. Hiring interns is a great way to invest in someone’s future and your company’s progress. During their internship, …

Continued …

Our Strategy to Boost Our Client’s Tourism Numbers in 2021

Posted on April 21, 2021 by Sandy Dubay and filed under Advertising, Client Stories, COVID Pivoting, Digital Marketing, Inspiration, Public Relations, Relationship Building, Social Media, Storytelling, Travel & Tourism.

Today we want to showcase one of our amazing clients… Louisa County Chamber of Commerce! We’ll give you a peek behind the scenes to show we worked with the Chamber to create their brand new campaign, Unplug and Play. The Goal: Seated on the shores of Lake Anna, Louisa County was looking to boost its …

Continued …

Travel & Tourism’s Secret Weapon Right Now…

Posted on April 13, 2021 by Sandy Dubay and filed under Advertising, COVID Pivoting, Digital Marketing, Relationship Building, Social Media, Travel & Tourism.

What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as well as local businesses for campaigns. By collaborating together, you can pool your resources and expand your reach, versus trying to go at it alone. Here are a few examples …

Continued …

Your Next Tourism Campaign Idea: An Itinerary

Posted on April 6, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Small Business, Travel & Tourism.

Looking for a creative way to promote recreational experiences and local businesses in your community? Here’s one: Create an itinerary. People like being guided through activities and experiences. You can take an ordinary experience visiting a restaurant or brewery and make it into an even more fun experience by making it part of a guided …

Continued …

How to Stretch Your End-of-Fiscal-Year Budget

Posted on March 30, 2021 by Sandy Dubay and filed under Annual Report, Budgets, COVID Pivoting.

It’s been a crazy year for economic development and tourism-based organizations in so many ways. And this doesn’t exclude budgets! We were already several months into the pandemic when the beginning of the fiscal year started. Since then, it’s continued to be an unprecedented and unpredictable year. As we get closer to June 30th, it’s …

Continued …