Blog
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of common mistakes on their websites that ultimately cost them business. So we’ve put together a list of the most common mistakes to avoid on your EDO website (and what to …
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively looking for new business and customers. So you can miss key opportunities for getting new leads. One of these key opportunities is right there on the homepage of your website! …
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What are the most important updates you should make? We’re making it super easy for you to make the necessary website updates with our new guide, “The 5 EDO Website Non-Negotiables”… …
Summer is in full swing! And at the Sponaugle house, our garden is in full bloom. We’ve got kale, tomatoes, zucchini and more… Just check out the drone video my 17-year-old daughter Tabitha made. 🙂 Tabitha starts the garden by potting seeds in our home, which she nurtures until it’s time to plant them in …
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …