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February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s also a time to bring more awareness to the necessity of inclusivity, equity, and diversity in the workplace… And to marketing! As Economic Developers, we play a key role in …
For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers say video gives them a good return on their investment. So how can you use video as an Economic Development Organization? Like all of your marketing, it’s important to use …
Happy holidays from Platinum PR! We hope that you are taking some much-needed time off during the holidays. Here at Platinum PR, our offices will be closed from December 24th through January 1st. It’s hard to believe that the year – and decade – is coming to a close! As the new decade approaches, this …
After hiring a new employee, it would be great if you could just wave a magic wand and your new employee would be fully confident and prepared in their new position. But before this can happen, there’s a period in which they need a lot of help and guidance: the onboarding process. The onboarding process …
Here at Platinum PR, we’ve had the privilege of helping many different organizations create and execute live events over the years. We know firsthand the amount of planning, organizing, budgeting, marketing, and decision-making that is required in this process. There’s one thing that can make the entire process more difficult: Worrying and stressing about results! …
Earlier this fall, Platinum PR participated in the launch of a new institute at Shepherd University: the Bonnie and Bill Stubblefield Institute for Civil Political Communications. This Institute will offer students, staff and the public an opportunity to observe and study political civility and discourse between individuals with partisan and ideological divides. Platinum PR’s Communications …