Blog
As 2018 comes to a close, it’s important to take some time to reflect on professional and personal successes from the year. Here are a few of my highlights… 2018 was kind of crazy for me! This year, I decided I wanted to invest in myself and my speaking career, and took two speaker trainings …
Over the past 6 months, I’ve been focusing on growing my speaking career. What I love about speaking on panels or leading workshops is the opportunity to share the knowledge I’ve gathered from over 25 years supporting Economic Development Organizations. I find that often, team members inside organizations just need some additional training and inspiration …
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in the United States on social media and 2.46 billion worldwide, you may be wondering how to “narrow the pool” to the specific demographics you’re trying to reach. So what are …
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …