My unofficial speaking tour ;)

Posted on June 20, 2018 by Sandy Sponaugle and filed under Event, Maryland Economic Development Association, News.

Since the beginning of May, I’ve been speaking almost nonstop at live events. My unofficial speaking event tour kicked off in early May, when I spoke at the MEDA Annual Conference. Here’s our panel where we discussed how to find your unique perspective… what makes your business or organization special. 🙂 Shortly after, I led …

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How to keep up marketing momentum while you’re on vacation

Posted on June 13, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media, Strategic Communication.

As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what hotel to stay in, lining up the dog-sitter, etc. It’s no surprise that you’ll be taking time off work… So how can you plan in advance so that you have …

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Start With Who

Posted on June 6, 2018 by Sandy Sponaugle and filed under Business Development, Communications, Economic Development.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

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Secret #4: Getting Attention Using Social Media

Posted on May 22, 2018 by Sandy Sponaugle and filed under Business Development, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Now’s your chance to get ahead of the EDO crowd by upping your online marketing game. These are the strategies many EDOs are currently overlooking… and can set you apart from the crowd. Today, we’re diving into social media. …

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