How to market to multiple generations

Posted on October 3, 2018 by Sandy Sponaugle and filed under Marketing Collateral, Strategic Communication.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

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How to repurpose your annual report

Posted on September 26, 2018 by Sandy Sponaugle and filed under Communications, News, Strategic Communication.

When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your results and accomplishments (and possibly backtracking if you don’t have a system in place for measuring your results) can be a time-consuming process. When you DO finally finish it up …

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Adventures with the National Millennial Community

Posted on September 19, 2018 by Ellen Buchanan and filed under Event, News.

Today, we’ve got a guest post from Platinum PR’s Communications Specialist, Ellen Buchanan! Ellen recently traveled to Dallas, Texas, where she took part in the National Millennial Community. Today, she’s sharing what she learned during her trip from engaging with other millennials as well as executives from companies like AT&T and the American Heart Association. …

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12 Months of Fun with My Daughter (First Stop: Ireland!)

Posted on September 12, 2018 by Sandy Sponaugle and filed under Blog.

This year, my daughter Tabitha is going into her senior year of high school. We decided that before she goes off to college, we’d have “12 Months of Fun” together where every month, we do something fun, different, or silly together. Tabitha has a motto: “memories over materials.” The best gifts aren’t things — they’re quality …

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Platinum PR’s Summer Wrap-Up

Posted on September 6, 2018 by Sandy Sponaugle and filed under Event, Maryland Economic Development Association.

It’s hard to believe that the summer is already over! I hope you took some time out to rest and refresh. Over here, the summer was packed with conferences, speaking events, and… a trip to Ireland with my 17-year-old daughter. 🙂 Here’s a wrap-up of some of the highlights! I had the opportunity to speak …

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Not getting the results you want? Try this!

Posted on August 29, 2018 by Sandy Sponaugle and filed under Business Development.

Recently, during a meeting with an organization, I suggested some changes to make in their marketing plan. The room went quiet with some hesitation and resistance to change. That’s when I realized something… There’s an idea out there that “If I change the way I’m doing things now, it’s like saying I was wrong in …

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