Blog
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …
When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your results and accomplishments (and possibly backtracking if you don’t have a system in place for measuring your results) can be a time-consuming process. When you DO finally finish it up …
Today, we’ve got a guest post from Platinum PR’s Communications Specialist, Ellen Buchanan! Ellen recently traveled to Dallas, Texas, where she took part in the National Millennial Community. Today, she’s sharing what she learned during her trip from engaging with other millennials as well as executives from companies like AT&T and the American Heart Association. …
This year, my daughter Tabitha is going into her senior year of high school. We decided that before she goes off to college, we’d have “12 Months of Fun” together where every month, we do something fun, different, or silly together. Tabitha has a motto: “memories over materials.” The best gifts aren’t things — they’re quality …
It’s hard to believe that the summer is already over! I hope you took some time out to rest and refresh. Over here, the summer was packed with conferences, speaking events, and… a trip to Ireland with my 17-year-old daughter. 🙂 Here’s a wrap-up of some of the highlights! I had the opportunity to speak …
Recently, during a meeting with an organization, I suggested some changes to make in their marketing plan. The room went quiet with some hesitation and resistance to change. That’s when I realized something… There’s an idea out there that “If I change the way I’m doing things now, it’s like saying I was wrong in …