Our discoveries from the TikTok Challenge – Part 2

Posted on August 24, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Last week, we shared some of our discoveries from the Platinum PR TikTok Challenge, which our team did together to test the platform for businesses, see what we could learn, and have some fun! We had a blast creating playful TikTok videos inspired by the trending audio clips and video styles. Through this process, we learned a lot about …

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Our discoveries from the TikTok Challenge – Part 1

Posted on August 17, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Today, we’re reporting our findings from the TikTok Challenge we kicked off in mid-July! Our goals were simple: We wanted to test the platform for businesses, see what we could learn, and – we wanted to have some fun! We made a total of 8 different (very silly) videos on TikTok, using inspiration from different TikTok …

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Guest Blog: My Journey to Becoming a Certified Economic Developer

Posted on August 10, 2021 by Sandy Dubay and filed under Blog, Business Development, Economic Development, Inspiration, Personal Share, Small Business.

This week’s blog post is a guest post by Platinum PR’s Director of Operations, Sophie Smith. If you’re one of our clients, you will already know Sophie. Sophie is strategic, creative, and truly passionate about helping city and state economies reach their fullest potential. Today, she’s sharing her journey to becoming a Certified Economic Developer.  …

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One simple step to bridging the age gap in connections

Posted on August 3, 2021 by Sandy Dubay and filed under Business Development, Communications, Content Creation, Digital Marketing, Diversity & Inclusion, Hiring, Marketing, Relationship Building.

Last week, we talked about the importance of dropping our preconceptions about people in generations different from us, and instead, getting curious about how we can learn from them. Often, we spend time trying to understand and figure out Generation Z. We see that they’re into TikTok and Snapchat and that’s all we really know …

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What “Grace and Frankie” Taught Me About the Need for Age Diversity

Posted on July 27, 2021 by Sandy Dubay and filed under Blog, Business Development, Communications, Diversity & Inclusion.

Have you ever watched Grace and Frankie on Netflix? Jane Fonda and Lily Tomlin play women in their mid-seventies who become unlikely friends and in the process, redefine what it looks like to be in your later years. In one episode, Grace and Frankie are starting a new business and going to the bank to …

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