How to create a content calendar (Part 1 of 4-part series)

Posted on April 16, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media.

Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It can be overwhelming trying to constantly create content. However, this process is much simpler when you break it down into a few steps. The first place to start is mapping …

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Dare to dream

Posted on April 2, 2019 by Sandy Sponaugle and filed under Business Development, News.

Here we are, finishing up the first quarter of 2019! What new year’s resolutions or goals did you set at the beginning of the year that you haven’t taken action on? Or maybe there was a 2018 goal that you’d still like to accomplish… Or perhaps there are goals you haven’t even verbalized yet because …

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My IEDC Journal article is published!

Posted on March 26, 2019 by Sandy Sponaugle and filed under Business Development, Event, News.

I’m excited to announce that I’ve written an article for The IEDC Journal, and it has been published in the latest issue! After I gave talk on generational marketing at the IEDC Annual Conference last fall, The IEDC Journal editor reached out to invite me to write an article on that same topic. And of …

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A simple trick to kickstart a new routine

Posted on March 19, 2019 by Sandy Sponaugle and filed under Social Media.

Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a priority. A lot of times, things like social media can feel completely overwhelming. We get the idea that we need to go from 100 followers to 5,000 overnight, or that …

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[Guest Blog] Lessons Learned From My Season With the Redskins

Posted on January 22, 2019 by Ellen Buchanan and filed under Blog, Communications.

Today we have a guest blog from our Communications Specialist, Ellen! Enjoy 🙂     If you’re a Washington Redskins fan, you know that the 2018 season was full of ups and downs. The team led the division at one point and had a chance at making the playoffs. Then, injuries plagued them and the hope …

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