Simple ways to shake things up for more creativity

Posted on November 8, 2019 by Sandy Sponaugle and filed under Business Development.

The other day, I got into the car, and after 5 minutes of driving, I realized that I wasn’t taking my normal route to that particular destination. It felt weird and different! I’m not sure why I ended up going a different route, but it got me thinking about how often we get stuck in …

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How to make the most of conferences (6 action steps!)

Posted on October 31, 2019 by Sandy Sponaugle and filed under Business Development, Event, Strategic Communication.

Here at Platinum PR, we support and attend a lot of different conferences in the months of September and October.  Last week, MEDA held their Fall Conference in conjunction with Economic Development Week. The theme was “Defining Your Community Identity”. A few weeks before that was the IEDC Conference in Indianapolis.  Conferences provide the opportunity …

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Making it safe to ask for help

Posted on October 24, 2019 by Sandy Sponaugle and filed under Business Development, Communications.

The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was about to go perform a wedding ceremony for his niece and wanted to make sure he looked the part. It was one of those strange but funny moments in life. …

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What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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Small budget? Think regionally.

Posted on October 8, 2019 by Sandy Sponaugle and filed under Business Development, Economic Development, Marketing Collateral.

Has your organization ever been guilty of just “checking things off the list” when it comes to your marketing efforts? You know what I’m talking about… Placing the same ad in a site selection magazine that you created 5 years ago without updating or redoing the content Using the same few pictures in everything you …

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You know what Einstein says…

Posted on October 1, 2019 by Sandy Sponaugle and filed under Business Development, Strategic Communication.

“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein Organizations will sometimes bring me in as an outside marketing consultant to offer fresh ideas and strategies. But I find that often, people are reluctant to try something new. They bring an outside expert in because …

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