Our favorite tips for creating content

Posted on February 18, 2020 by Sandy Sponaugle and filed under Business Development.

Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. You might have multiple people writing your content or even a ghostwriter. Or, if you’re a “one-person show”, you might struggle with staying …

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Is your marketing inclusive?

Posted on February 5, 2020 by Sandy Sponaugle and filed under Communications, Marketing Collateral, Strategic Communication.

February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s also a time to bring more awareness to the necessity of inclusivity, equity, and diversity in the workplace… And to marketing! As Economic Developers, we play a key role in …

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Self-Assessment for the New Decade

Posted on December 23, 2019 by Sandy Sponaugle and filed under Business Development.

Happy holidays from Platinum PR! We hope that you are taking some much-needed time off during the holidays. Here at Platinum PR, our offices will be closed from December 24th through January 1st.  It’s hard to believe that the year – and decade – is coming to a close! As the new decade approaches, this …

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How to streamline your onboarding process

Posted on December 17, 2019 by Sandy Sponaugle and filed under Business Development, Podcast.

After hiring a new employee, it would be great if you could just wave a magic wand and your new employee would be fully confident and prepared in their new position. But before this can happen, there’s a period in which they need a lot of help and guidance: the onboarding process.  The onboarding process …

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