Travel & Tourism’s Secret Weapon Right Now…

Posted on April 13, 2021 by Sandy Dubay and filed under Advertising, COVID Pivoting, Digital Marketing, Relationship Building, Social Media, Travel & Tourism.

What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as well as local businesses for campaigns. By collaborating together, you can pool your resources and expand your reach, versus trying to go at it alone. Here are a few examples …

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Your Next Tourism Campaign Idea: An Itinerary

Posted on April 6, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Small Business, Travel & Tourism.

Looking for a creative way to promote recreational experiences and local businesses in your community? Here’s one: Create an itinerary. People like being guided through activities and experiences. You can take an ordinary experience visiting a restaurant or brewery and make it into an even more fun experience by making it part of a guided …

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How to Stretch Your End-of-Fiscal-Year Budget

Posted on March 30, 2021 by Sandy Dubay and filed under Budgets.

It’s been a crazy year for economic development and tourism-based organizations in so many ways. And this doesn’t exclude budgets! We were already several months into the pandemic when the beginning of the fiscal year started. Since then, it’s continued to be an unprecedented and unpredictable year. As we get closer to June 30th, it’s …

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Tourism Organizations: How are you telling your story?

Posted on March 23, 2021 by Sandy Dubay and filed under Storytelling, Travel & Tourism.

It’s been an unprecedented year for tourism organizations around the country and around the world.  As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …

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How to Repurpose Your Zoom Presentation and Content

Posted on March 16, 2021 by Sandy Dubay and filed under Digital Marketing, Event Planning, Webinars & Video Conference, Zoom.

Welcome back to our blog series about how to plan, promote, and host a webinar or virtual event on Zoom from start to finish! Today we’re focusing on the follow-up. Once you successfully plan, promote, and lead your virtual event, how do you then make the most of that content? You’ve already put the work …

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Last-Minute Checklist for the Day of Your Zoom Event

Posted on March 9, 2021 by Sandy Dubay and filed under Digital Marketing, Event Planning, Webinars & Video Conference, Zoom.

Welcome back to the Zoom newsletter series! Over the past few weeks, we’ve been covering how to plan and prepare for a virtual webinar or live event on Zoom from start to finish. If you missed the announcement, I’m hosting a free Zoom “Ask Me Anything” Session this Thursday at 2pm EST! You’ll be able …

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