Why understanding your target audience is so important
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
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Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Frederick County Office of Economic Development (FCOED) worked with PPR on creating a brand and then rolling out the new brand, their team was professional, meet every deadline and work with us as part of our team. This isn’t the only project we have hired PPR to lead but it did have the fastest timeline and is the most public project.
PPR gave us the faith we needed to take on a large branding project and they positioned us to be successful in every way possible. Like with all large projects, on our end, there were some curveballs and Sandy was right beside us to navigate changes, keep us calm and remain successful.
Helen Propheter
Former Executive Director, Economic and Workforce Development for the Frederick County Office of Economic Development
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”
Courtney A. Beamon
Delta Airport Consultants, Inc.
PPR Strategies elevates your marketing and communications through every aspect of the planning and execution process.
Courtney Swenson
Stafford County Department of Economic Development & Tourism
Today’s blog is contributed by Hannah Clawson, PPR’s new Senior Content Writer. Entering the world of economic development and tourism after a decade in historic
Graduating college and entering the workforce is a time of mixed emotions for most people. For me, I was excited and eager to put my
Have you ever had the experience of a team member, colleague, or contractor “pushing back” on your idea? Maybe you had a specific vision for
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