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Tourism-Based Organizations

Tourism-Based Organizations

Get more visitors to choose your destination as their dream vacation.

Tourism
Photo credit: Orange County Tourism

You may know that reaching more desired customers requires a strategic marketing and PR plan. But when it comes to securing press and elevating your web presence, where do you start?

  • How do you put together a pitch that gets the media’s attention?
  • Which publications should you target so you reach the right audience?
  • And between Facebook, Twitter, and the latest social media craze, how do you stay relevant with your target market?

Our Strategies

Strategies Tailored to You

While word of mouth was once enough to create tourism momentum, visitors seek personalized, well-endorsed experiences more than ever before. Thus, a multi-platform approach, rich with visuals, sensory copy, and targeted adventures, takes communities from ordinary to extraordinary. We match your offerings to visitor motivations.

Marketing

Marketing Case Studies

We help you communicate a tourism experience brimming with possibility, capitalizing on your unique community assets. From logos to websites, digital media to print collaterals, we can implement a well-considered marketing plan and tell a story that attracts visitors and brand loyalists.

Content Development

Content Development Case Studies

Your magic is in your message. So we listen with intention, audit your approach, and recommend refinements to existing outreach in print and on digital media platforms. Your destination’s strategic goals and target markets inform the tone and voice of your brand personality.

Media Relations

Media Relations Case Studies

Whether they seek adrenaline-fused adventures or farm-to-table finds, rustic campouts or sophisticated hideaways, we will identify the media markets frequented by your audiences. From there, we will create your media kit, develop pitch angles, draft press releases, and prep your destination for the spotlight.

Advertising

Advertising Case Studies

Knowing where your tourism audiences engage in print and within the digital ecosystem fuels forward momentum for your destination. At PPR Strategies, we carefully consider the role of paid and earned advertising in driving awareness and results. After establishing the most appropriate platforms for connection, we act on opportunities and assess performance with ongoing analytics.

Professional Development Programming

Professional Development Case Studies

If you need marketing and PR expertise that your staff can implement, we can customize education-based webinars to any topic. From providing tactics for effective tourism communications to supporting small businesses within your community, we can prime your internal capabilities for maximum return.

Event Planning

Event Planning Case Studies

As savvy event planners, we can support all aspects of your special event or seasonal promotion. From developing marketing collaterals to promotional giveaways, signage to media support, we capture the essence of your destination.

Grants Coordination

Grants Coordination Case Study

Responding to—and managing the mechanics of—grant proposals and funding requirements is a time-consuming, but important responsibility. Our team of writers and strategists can help you craft winning responses and allocate funds with impact.

  • Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.

    Bondy Shay

    Bondy Shay Gibson, Ed.D.

    Superintendent, Jefferson County Schools

  • “Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

    Courtney A. Beamon

    Delta Airport Consultants, Inc.

  • The PPR Strategies team assisted with our day-of virtual event execution and guest registration details. They anticipated our every need, executed at a high level, and were reliable and accessible to us throughout our engagement. Will definitely turn to Sandy and the team again to deliver sophisticated virtual events!

    Sharon Schreiber

    COO of the Economic Alliance of Greater Baltimore

See what our other clients are saying about PPR Strategies »

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