Presentations to Educate, Inspire, and Get Your Team Into Action


Conferences and Speaking Events

With over 20 years of experience in marketing, economic development, and tourism, I’m committed to helping your event to be a success, and giving your attendees new ideas they’ll be excited to implement. I work with your organization to craft a presentation that’s customized for your conference or event. I speak with the attendee in mind — giving talks that are both informative and interactive; educational and entertaining.

Training and Workshops for Your Organization

Need Marketing and PR expertise that your staff can implement? I lead workshops for organizations who need an outsider who understands you like I’m on the inside! My workshops are based around empowering your team with actionable strategies and steps — so that they can take what they’ve learned to take action in your organization.

Sandy Sponaugle

Speaking Topics Include:


The Secrets to Getting “Buzz”: How to Land Press for Your Community or Organization

If you build it, will they come? Only if you get the word out! Getting “buzz” is the brick and mortar of a community’s marketing efforts. In this talk, I’ll walk you through the keys to securing press and getting the attention of the media — so that your organization becomes the talk of the town.


From Old School to Online: The Keys to Reaching More People On the Web (Even if You Aren’t Sure Where to Start!)

Many organizations worry that they’re “behind the times” with their marketing plans. But in this fast-paced online world, how can you keep up? Where should you focus your resources — and where can you expect a payoff? I’ll share how to transition from “old school” techniques to making a splash online.


The Small Business Marketing Toolbox: Non-Negotiable Marketing Techniques to Implement Starting Today!

Let’s get started with the basics that every small business needs. In this presentation, I’ll walk you through how to create a customized marketing plan so you can start reaching more people and getting more customers.


Clarifying the Terrifying: Social Media Solutions for Your Business

Facebook, Twitter, Instagram — oh my! With millions of people on social media, you know you should be utilizing it for your business or organization. In this presentation, I’ll share how to identify the best social media networks for you, and then — exactly what you should be doing there to get fans who turn into customers.


Changing Perceptions: How to Create Positive Perceptions of Your Community in the Eyes of Your Target Market

As an Economic Development Organization, how do you change the perception of your community? The good news is — the power is in your hands! You have control over the perception you create, and in this talk — I’ll give you the the keys to getting in the driver’s seat.

I highly recommend Sandy’s training!

After attending Sandy’s social media workshop, I feel much more confident and much less stressed about juggling social media. Sandy’s confidence, warmth, and expertise made the training enjoyable and the information accessible. The session was fun from start to finish. I highly recommend this training!

Marcia Keeth, Charles County, Maryland

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Customized for Your Needs

I’m also happy to customize a presentation based on your organization’s specific needs.

My expertise includes the areas of:

  • Marketing for Small Businesses
  • Communications Plans for Economic Development and Tourism Industries
  • Public Relations
  • Social Media
  • Producing Events and Gaining Event Publicity
  • And more!

Sandy Sponaugle speaking

Past Speaking Engagements

Sandy regularly speaks at entrepreneurial conferences and Chamber of Commerce events, as well as annual training conferences for economic development all over the mid-Atlantic region. Sandy’s past speaking engagements include:

  • Clarifying the Terrifying: Social Media Solutions for Your Business – Women’s Network
  • Top Marketing Channels for Entrepreneurs to Use – Eastern Panhandle Technology Innovation Center / APUS
  • Effective Marketing of Small Business – Eastern Panhandle Entrepreneurs Forum
  • Marketing & Business Attraction – Chesapeake Basic Economic Development Course, Baltimore, MD
  • The Power of Print in Integrated Marketing – Small Business Retreat, Lord Fairfax Community College
  • Effective Marketing of Small Business – Eastern Panhandle Entrepreneurs Forum
  • Creating the Connection:  Better Government Through Better Outreach – Maryland Association of Counties (MACo)
  • Lunch & Learn: What is Public Relations and Why Does it Matter? – SCORE Western Maryland Chapter
  • Lunch & Learn:  Public Relations in a Social Media World – Cowork Frederick
  • 10 Steps to Build Your Personal Brand in Just 10 Minutes a Day – Martinsburg-Berkeley County Chamber of Commerce/Women’s Network
  • Personal and Professional Social Media for the HR Manager – Society of Human Resource Managers (SHRM)-Eastern Panhandle
  • PR Trends – American Advertising Federation (AAF) – Greater Frederick
  • Professional Communication and Social Media – New Jersey Veterinary Technicians and Assistants (NJVTA) Conference
  • How to Get Published – North American Veterinary Conference (NAVC)
  • How to Generate Event Publicity – Regional Convention and Visitors Bureau – Moorefield, W.Va.

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