We offer a variety of video trainings and supplemental resources (like templates, cheat sheets, and more) to assist your organization in your marketing. Whether you want to train new team members or uplevel your current marketing systems, our variety of resources can give you extra support and guidance, specific to your organization’s needs.

How to Set Measurable Goals and Track Results

How to Set Measurable Goals and Track Results

$97
Purchase

60-Minute Video Training

By taking the time to set the right goals and create a system for tracking your results, you can increase your organization’s overall effectiveness.

In this workshop you’ll learn:

  • How to set achievable and measurable goals for your organization — so that you can be successful in creating new results
  • Why it’s so important to your organization’s future budget to measure your results, and how to do it efficiently
  • A simple system for tracking your results — and how this helps you strategically inside your organization and with elected officials!

Accompanying Worksheets, Templates & Guides:

Goal Map Worksheet

Goal Map Worksheet

Start by looking back at what you achieved in the past year, then set measurable, manageable, and achievable goals for your year ahead.

$27
Purchase

Measuring Results Worksheet

Measuring Results Worksheet

In this worksheet you get a system for tracking results and creating accountability so you stay consistent with this habit.

$27
Purchase


Tracking Results Spreadsheet

Tracking Results Spreadsheet

To make tracking results even easier, you can use this template to track key information.

$27
Purchase

Bundle 1

Bundle of all three resources 

Buy all three resources together:

  • the Goal Map Worksheet,
  • the Measuring Results Worksheet
  • and the Tracking Results Spreadsheet

for only $47 (instead of $81).

$47
Purchase

How to Identify Your Target Market with Crystal Clarity and Create Powerful Community Messaging

How to Identify Your Target Market with Crystal Clarity and Create Powerful Community Messaging

$97
Purchase

60-Minute Video Training

In this workshop, you’ll learn how to make your messaging laser-focused on the people you want to reach — so that you get more leads, prospects, and engaged businesses. You’ll also learn:

  • A simple messaging secret that you can use to improve ALL your marketing
  • An exercise to get crystal clarity on your ideal customer’s biggest pains and desires (so you can speak to that in your marketing)
  • How to come up with the key messages of your community — that speak directly to that ideal customer and can shift their perceptions

Accompanying Worksheets, Templates & Guides:

3-Step Guide to Leading Customer Research

3-Step Guide to Leading Customer Research

This will guide you in the 3 key steps to collecting valuable information about your target market’s needs, concerns, challenges, and preferences.

$27
Buy Now

Customer Research Info Sheet

Customer Research  Info Sheet

This will be your go-to Customer info sheet, which can help you dramatically improve your messaging and marketing!

$27
Purchase


Community Message Info Sheet

Community Message Info Sheet

Brainstorm your community message using this worksheet. This will give you huge clarity and confidence in the benefits of your community.

$27
Purchase

Bundle of 3 resources

Bundle of all three resources

Buy all three resources together:

  • The 3-Step Guide to Leading Customer Research,
  • the Customer Research Info Sheet
  • and the Community Message Info Sheet

for only $47 (instead of $81).

$47
Purchase

How to Create Engaging Online Content &
Lead-Generating Website

How to Create Engaging Online Content & a Lead-Generating Website

$97
Purchase

60-Minute Video Training

In this workshop, we’re talking about how to create online content, improve your website, and cultivate relationships through online content so you get more leads & business expansions. You’ll also learn:

  • How to tell stories about your community that cultivate relationships and build interest in your organization
  • Core ideas to consider for creating any type of content (so that you get better results)
  • What improvements to make to your website to get the attention of site selection consultants and new leads
  • How to create a free gift for your website, newsletter, and Editorial Calendar (to make writing newsletters 10x easier!)

Accompanying Worksheets, Templates & Guides:

Website Audit Worksheet

Website Audit Worksheet

Your website can make or break the perception of your community and organization. In this worksheet, you’ll learn the 5 top website non-negotiables, 3 key ways to upgrade your content, and more! Upgrade your user experience now by making these suggested tweaks!

$27
Purchase

How to Set Up an Opt-In Gift, Autoresponder and Newsletter

How to Set Up an Opt-In Gift, Autoresponder, and Newsletter

To capture new leads, it’s a priority to have an “opt-in gift” on your website, which gives prospects and incentive to give you their email address. In this worksheet, you’ll learn how to create your opt-in gift, set up your autoresponder, and newsletter.

$27
Purchase


Editorial Calendar Template

Editorial Calendar Template

This template will guide you through pre-planning your newsletters and blogs months in advance. Taking into account key dates, hot topics, and SEO words, this template will help you take your marketing to the next level.

$27
Purchase

Bundle of all three resources

Bundle of all three resources

Buy all three resources together:

  • the Website Audit Worksheet,
  • How to Set Up an Opt-In Gift, Autoresponder, and Newsletter
  • and the Editorial Calendar Template

for only $47 (instead of $81).

$47
Purchase

How to Build Relationships and Generate Leads Through Social Media and In Person

How to Build Relationships and Generate Leads Through Social Media and In Person

$97
Purchase

60-Minute Video Training

In this workshop, we’re breaking down the top 6 social media sites (Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest), and how you utilize them for marketing your EDO. This workshop includes teaching on:

  • How to get attention online using social media
  • Strategies for utilizing the top 6 Social Media networks (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest)
  • How to maximize social media exposure at events to promote your organization and create buzz
  • How to build in-person relationships and follow-up tactics so you stay top of mind with potential customers and existing businesses

Social Media:
How to Use Facebook Live for Live Events

How to Use Facebook Live for Live Events$97
Purchase

60-Minute Video Training

What’s the latest and greatest social media you should be using? Facebook Live! Livestreaming is a real-time and engaging way to get the attention of your audience, giving them direct access into your organization’s events. In this workshop, you’ll learn key tips and tricks for using this platform for getting more leads and more engaged followers before, during, and after your events, plus:

  • How to pre-nurture your audience in the months leading up to the event so that they’re ready and eager for ticket sales to open
  • Tips on specific types of content to share over Facebook Live to drive more sales for your event
  • Time-saving and strategic ways to plan your content in advance for the day of the event

Accompanying Worksheets, Templates & Guides:

Social Media Cheat Sheet

Social Media Cheat Sheet

Get the pros and cons of the top social media sites, along with key strategies for EDOs in this guide.

$27
Purchase

CRM Spreadsheet Template

CRM Spreadsheet Template

Organize your new leads and stay in touch with existing leads using this template. This will help you keep track of their needs and your outreach efforts so you can systematically close more deals.

$27
Purchase


Tips for Following up with Prospects

Tips for Following Up with Prospects

If you ever get stuck in the follow up process, use this handy guide that includes email scripts and examples to warmly follow up with prospects.

$27
Purchase

Social Media Content Calendar

Social Media Content Calendar

This spreadsheet calendar can be used to organize and pre-plan all your social media content so you are prepared in advance and can easily maintain a consistent presence online.

$27
Purchase


Facebook Live Content Planning Checklist

Facebook Live Content Planning Checklist

Get your Facebook Live strategy in place starting with a simple Content Planning Checklist so you can use this platform without a hitch!

$27
Purchase

Bundle of all 5 resources

Bundle of all five resources

Buy all five resources together:

  • the Social Media Cheat Sheet,
  • the CRM Spreadsheet Template,
  • the Tips for Following Up with Prospects,
  • the Social Media Content Calendar
  • and the Facebook Live Content Planning Checklist

for only $67 (instead of $135).

$67
Purchase

Where to Spend Your Advertising Budget
and How to Get Earned Media

Where to Spend Your Advertising Budget and How to Get Earned Media

$97
Purchase

60-Minute Video Training

Are you currently utilizing the best advertising for your organization? And how do you get “free” publicity by working with the media? You’re going to learn how to do that — step-by-step — in this workshop, and…

  • The best offline and online advertising options for EDOs
  • Paid Media and Earned Media: The pros and cons of each
  • What steps to take to start getting earned media
  • How to build relationships with the reporters, producers, and editors behind the media

We’re breaking down the major topic of publicity in detail so you can best decide how to focus your publicity efforts!


Accompanying Worksheets, Templates & Guides:

PR Workflow Plan Worksheet

PR Workflow Plan Worksheet

Got an important event or program you’d like to publicize? This worksheet will walk you through key considerations in order to best promote your activity.

$27
Purchase

Media Contacts Spreadsheet

Media Contacts Spreadsheet

Use this spreadsheet to research your media contacts and decide which media outlets you would like to be featured in.

$27
Purchase


Press Release Template

Press Release Template

This Press Release Template provides you with examples of how to create press releases for a variety of industries.

$27
Purchase

Press Release Tips and Tricks

Press Release Tips & Tricks

These insider tips will help you to make your press release stand out amongst the requests & pitches the media receives daily!

$27
Purchase


Publicizing your Events Timeline

Publicizing Your Events Timeline

Plan your event publicity like a pro using this timeline that walks you through how to publicize your event in the months, weeks and days leading up to your event.

$27
Purchase

Bundle 5

Bundle of all five resources

Buy all five resources together:

  • the PR Workflow Plan Worksheet,
  • the Media Contacts Spreadsheet,
  • the Press Release Template,
  • the Press Release Tips & Tricks
  • and the Publicizing Your Events Timeline

for only $67 (instead of $135).

$67
Purchase