Call-to-Action

Are you losing prospects because of THIS?

Posted on November 8, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Have you ever wondered how many people visit your website once… only to never come back again? If you aren’t wondering that, you should! So many people in your target audience will visit your economic development site — and you’ll never know it! If they just come and go, it’s a huge missed opportunity. You …

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planning

Now’s the time to plan for the 2018-2019 fiscal year

Posted on October 24, 2017 by Sandy Sponaugle and filed under Advertising, Economic Development, Websites.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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mobile-first indexing

Google is making important changes – are you ready?

Posted on October 13, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools. One MAJOR takeaway I got? Speakers emphatically stressed was that Google is making big changes in 2018 to how it creates and ranks search results, and is transitioning to “mobile-first …

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The #1 Pet Peeve of Site Selection Consultants

Posted on February 27, 2017 by Sandy Sponaugle and filed under Blog, Websites.

Do you know what site selection consultants’ #1 pet peeve is? A sh*tty website. (Ouch… does that one hurt?!) If they scope out your organization online and see an outdated, unappealing website, full of tech issues, with no clear way to contact you, guess what… They’ll give up, lose interest, and move on. On the …

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Need More Content? Just Ask Your Fans

Posted on October 8, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media, Websites.

What do we want? Content? When do we want it? Now! Content (e.g., posts for blogs and social media, testimonials, website copy) is something businesses need more of, and they need it all the time. The problem is that content creation can take up a lot of resources—time, energy and money. Luckily, some smart marketers …

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6 Online Tools Platinum PR Can’t Live Without

Posted on June 26, 2013 by Sandy Sponaugle and filed under Social Media, Websites.

There are some online tools that are simply indispensable to the Platinum PR team. Here are six tools that save us time, and sometimes, our sanity. Dropbox is probably the most used tool in the Platinum PR office. It is a file hosting service that offers cloud storage and file synchronization, which means we can …

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