Secret #3: Generating Leads with Online Content

Posted on May 15, 2018 by Sandy Sponaugle and filed under Business Development, Websites.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! We’re diving into the strategies that private sector businesses are already implementing… but most EDOs are still behind on. The good news for you? If you get started on these strategies now, you’ll thank yourself in the years to …

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Is there a secret formula to sharing content?

Posted on March 6, 2018 by Sandy Sponaugle and filed under Social Media, Strategic Communication, Websites.

Is there a secret formula to exactly how often you should be posting content or reaching out to people 1:1? Consider all the ways you create touch-points with your potential customers… Sending personal emails Connecting on Facebook or LinkedIn Sending personal messages on Facebook or LinkedIn Posting on social media Sending newsletters Posting on your …

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We are thankful for YOU!

Posted on November 22, 2017 by Sandy Sponaugle and filed under Business Development, Social Media, Websites.

As Thanksgiving approaches, here at Platinum PR, we wanted to say a big THANK YOU! We’re so thankful for all of our clients and everyone we work with. We have many clients that we’ve worked with for 15 years — others are newer to the Platinum PR family. I am truly thankful for each person …

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Are you losing prospects because of THIS?

Posted on November 8, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Have you ever wondered how many people visit your website once… only to never come back again? If you aren’t wondering that, you should! So many people in your target audience will visit your economic development site — and you’ll never know it! If they just come and go, it’s a huge missed opportunity. You …

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Now’s the time to plan for the 2018-2019 fiscal year

Posted on October 24, 2017 by Sandy Sponaugle and filed under Advertising, Economic Development, Websites.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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Google is making important changes – are you ready?

Posted on October 13, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools. One MAJOR takeaway I got? Speakers emphatically stressed was that Google is making big changes in 2018 to how it creates and ranks search results, and is transitioning to “mobile-first …

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