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What my green beans have to do with your marketing plan

Posted on September 23, 2016 by Sandy Sponaugle and filed under Blog, Communications, Strategic Communication.

This summer, we expanded our garden. And this was no small project! We took down trees, put up an electric fence, and tripled the garden’s size. Now, our garden needs more manpower and time to manage all of the planting, seeds, weeding, and picking required! The exciting thing is, now, we’re generating a great return …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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As we kick off 2015, I’m changing the way that I do business

Posted on January 22, 2015 by Sandy Sponaugle and filed under Strategic Communication.

So what’s different this year? Frankly, my memory isn’t what it used to be. But what does this have to do with running a business? Practically everything. Taking more time to document projects, create processes and draft expectations can turn a functioning business into a flourishing one. Here’s my short list for my small business …

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You Can’t Know Where You’re Going If You Don’t Have a Map

Posted on December 12, 2013 by Sandy Sponaugle and filed under Social Media, Strategic Communication.

Communication is essential to an organizations success. Without clear, consistent concise communications, even the best organizations can crumble. This is especially true for government organizations, particularly economic development and tourism agencies, which typically handle a myriad of issues and initiatives that are not always fully understood by the public. Lack of communication can appear as …

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