Is there a secret formula to sharing content?

Posted on March 6, 2018 by Sandy Sponaugle and filed under Social Media, Strategic Communication, Websites.

Is there a secret formula to exactly how often you should be posting content or reaching out to people 1:1? Consider all the ways you create touch-points with your potential customers… Sending personal emails Connecting on Facebook or LinkedIn Sending personal messages on Facebook or LinkedIn Posting on social media Sending newsletters Posting on your …

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6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Social Media, Strategic Communication.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

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What my green beans have to do with your marketing plan

Posted on September 23, 2016 by Sandy Sponaugle and filed under Blog, Communications, Strategic Communication.

This summer, we expanded our garden. And this was no small project! We took down trees, put up an electric fence, and tripled the garden’s size. Now, our garden needs more manpower and time to manage all of the planting, seeds, weeding, and picking required! The exciting thing is, now, we’re generating a great return …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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