How to engage multiple generations on social media
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
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At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what
Your energy, personality, enthusiasm, and professionalism created the perfect combination.
Charles County Department of Economic Development
As an economic developer or tourism organization, placing faith in PPR is a safe bet.
Samuel Shoge
Executive Director, Kent County Chamber of Commerce
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”
Courtney A. Beamon
Delta Airport Consultants, Inc.
I’m not superstitious, but I do know that the areas in which I invest my time, energy, and mental capacity are often where I see
Around this time last year, I was studying for the Certified Economic Developer exam. While I was in the midst of my studies, I started
How can you turn a great idea into an even better end product? The unremarkable but helpful, answer I have for you is simple. Get
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