Communicating Effectively With Clients Across Multiple Platforms – How Do You Keep Track of It All?

Posted on September 16, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Email, voicemail, Facebook, FaceTime, Twitter, LinkedIn, Skype—there are hundreds of different channels through which humans can communicate with each other these days. And business owners like myself are using many of them to communicate with clients. But how do you keep track of it all? How do you manage communications with multiple clients taking place …

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Six Tips for Writing Sensational Subject Lines

Posted on August 27, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

In email marketing, an unopened email is like a dagger to the back. You spend hours crafting the perfect message, yet your open-rates leave much to be desired. Where did you go wrong? It’s All About the Subject Line Most readers assume a boring subject line means a boring email. Unfortunately, this isn’t always the …

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The Power of Trust in Digital Marketing

Posted on August 20, 2014 by Sandy Sponaugle and filed under Blog, Marketing Collateral, Social Media.

Building trust is arguablythe most crucial element to a successful marketing campaign. After all, customers don’t buy products or services from people they don’t trust. Trust has the power to create a positive reputation for your brand while inspiring loyalty in your customers. Without those things, your brand would have trouble existing. It’s loyal, repeat …

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You Can’t Know Where You’re Going If You Don’t Have a Map

Posted on December 12, 2013 by Sandy Sponaugle and filed under Social Media, Strategic Communication.

Communication is essential to an organizations success. Without clear, consistent concise communications, even the best organizations can crumble. This is especially true for government organizations, particularly economic development and tourism agencies, which typically handle a myriad of issues and initiatives that are not always fully understood by the public. Lack of communication can appear as …

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Six Scary Social Media Superstitions

Posted on October 25, 2013 by Sandy Sponaugle and filed under Social Media.

Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living daylights out of you on Hallows Eve. One thing you shouldn’t let scare you? These six scary social media superstitions: Myth Number 1: A negative comment means your should delete …

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6 Online Tools Platinum PR Can’t Live Without

Posted on June 26, 2013 by Sandy Sponaugle and filed under Social Media, Websites.

There are some online tools that are simply indispensable to the Platinum PR team. Here are six tools that save us time, and sometimes, our sanity. Dropbox is probably the most used tool in the Platinum PR office. It is a file hosting service that offers cloud storage and file synchronization, which means we can …

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