You Can’t Know Where You’re Going If You Don’t Have a Map

Posted on December 12, 2013 by Sandy Sponaugle and filed under Social Media, Strategic Communication.

Communication is essential to an organizations success. Without clear, consistent concise communications, even the best organizations can crumble. This is especially true for government organizations, particularly economic development and tourism agencies, which typically handle a myriad of issues and initiatives that are not always fully understood by the public. Lack of communication can appear as …

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Six Scary Social Media Superstitions

Posted on October 25, 2013 by Sandy Sponaugle and filed under Social Media.

Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living daylights out of you on Hallows Eve. One thing you shouldn’t let scare you? These six scary social media superstitions: Myth Number 1: A negative comment means your should delete …

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6 Online Tools Platinum PR Can’t Live Without

Posted on June 26, 2013 by Sandy Sponaugle and filed under Social Media, Websites.

There are some online tools that are simply indispensable to the Platinum PR team. Here are six tools that save us time, and sometimes, our sanity. Dropbox is probably the most used tool in the Platinum PR office. It is a file hosting service that offers cloud storage and file synchronization, which means we can …

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PPR Guide: Catching the Media’s Attention

Posted on March 19, 2013 by Sandy Sponaugle and filed under Blog, Public Relations, Social Media, Websites.

Once you’ve taken all the steps in our first PPR Guide: Before YouCatch the Media’s Attention, which will ensure your organization is ready for media attention, you’re probably wonder how to catch their attention. Have a good story Making sure you have a good story is the first step. The story has to fit several guidelines: …

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PPR Guide: Before You Catch the Media’s Attention

Posted on March 19, 2013 by Sandy Sponaugle and filed under Blog, Public Relations, Social Media, Websites.

So, you want to catch the media’s attention? Before you ask how to get attention, ask if your organization is prepared for attention. Following these tips will make for smooth sailing once you finally land on the media’s radar. Create and maintain a professional website Having a professional website is an investment, but one that is …

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Consumers Dig Flawsome Brands

Posted on February 25, 2013 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Do you know someone who is perfect? You know who I’m talking about. They’ve got the perfect hair, the perfect job, with a perfect matching house and car. Heck, even their dog is perfect! No one really likes them, right? Well, if your brand is trying to be perfect too, you guessed it; no one …

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