Periscope Challenge

Posted on August 31, 2015 by Sandy Sponaugle and filed under Blog, Social Media.

I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video platform that is growing FAST? (It has over 10 million users in just 4 months!) Now, before you start worrying about having another social media platform to keep up with, …

Continued …

Social media apps

How Businesses Can Make Most of Social Media

Posted on October 24, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in addition to Facebook, we have networks like Instagram, LinkedIn, Twitter, Pinterest and Google+ to help us connect with the people, places and things that we love online. Social media has …

Continued …

Need More Content? Just Ask Your Fans

Posted on October 8, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media, Websites.

What do we want? Content? When do we want it? Now! Content (e.g., posts for blogs and social media, testimonials, website copy) is something businesses need more of, and they need it all the time. The problem is that content creation can take up a lot of resources—time, energy and money. Luckily, some smart marketers …

Continued …

Communicating Effectively With Clients Across Multiple Platforms – How Do You Keep Track of It All?

Posted on September 16, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Email, voicemail, Facebook, FaceTime, Twitter, LinkedIn, Skype—there are hundreds of different channels through which humans can communicate with each other these days. And business owners like myself are using many of them to communicate with clients. But how do you keep track of it all? How do you manage communications with multiple clients taking place …

Continued …

Six Tips for Writing Sensational Subject Lines

Posted on August 27, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

In email marketing, an unopened email is like a dagger to the back. You spend hours crafting the perfect message, yet your open-rates leave much to be desired. Where did you go wrong? It’s All About the Subject Line Most readers assume a boring subject line means a boring email. Unfortunately, this isn’t always the …

Continued …

The Power of Trust in Digital Marketing

Posted on August 20, 2014 by Sandy Sponaugle and filed under Blog, Marketing Collateral, Social Media.

Building trust is arguablythe most crucial element to a successful marketing campaign. After all, customers don’t buy products or services from people they don’t trust. Trust has the power to create a positive reputation for your brand while inspiring loyalty in your customers. Without those things, your brand would have trouble existing. It’s loyal, repeat …

Continued …