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Harness the Power of the Giveaway

Posted on August 9, 2016 by Meghan Metzner and filed under Public Relations, Social Media.

Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months? We can all get stuck in social media stagnancy, but there are ways to up the ante to increase your following and engagement on these platforms: give people something! We …

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repurpose content

Widen Your Reach: Reuse Your Content

Posted on August 2, 2016 by Meghan Metzner and filed under Advertising, Marketing Collateral, Social Media.

Content doesn’t just create itself. You have to spend time researching, writing, and editing your work. So once you’ve completed the laborious but rewarding process to produce a great piece of content, doesn’t it feel like a crime to only use it once? What’s our advice? Repurpose the material you’re truly proud of! Consider spending …

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Advertising: Big Advice for Small Budgets

Posted on March 17, 2016 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the costs of advertising can blacken your mood. But incorporating strategies that are tried, true and relatively new can brighten your brand and your bottom line. Advertising: Strong Results for Shoestring …

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Periscope Challenge

Posted on August 31, 2015 by Sandy Sponaugle and filed under Blog, Social Media.

I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video platform that is growing FAST? (It has over 10 million users in just 4 months!) Now, before you start worrying about having another social media platform to keep up with, …

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Social media apps

How Businesses Can Make Most of Social Media

Posted on October 24, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in addition to Facebook, we have networks like Instagram, LinkedIn, Twitter, Pinterest and Google+ to help us connect with the people, places and things that we love online. Social media has …

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Need More Content? Just Ask Your Fans

Posted on October 8, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media, Websites.

What do we want? Content? When do we want it? Now! Content (e.g., posts for blogs and social media, testimonials, website copy) is something businesses need more of, and they need it all the time. The problem is that content creation can take up a lot of resources—time, energy and money. Luckily, some smart marketers …

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