Call-to-Action

Are you losing prospects because of THIS?

Posted on November 8, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Have you ever wondered how many people visit your website once… only to never come back again? If you aren’t wondering that, you should! So many people in your target audience will visit your economic development site — and you’ll never know it! If they just come and go, it’s a huge missed opportunity. You …

Continued …

mobile-first indexing

Google is making important changes – are you ready?

Posted on October 13, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools. One MAJOR takeaway I got? Speakers emphatically stressed was that Google is making big changes in 2018 to how it creates and ranks search results, and is transitioning to “mobile-first …

Continued …

podcast

Check out my recent podcast interview

Posted on October 11, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media, Tourism.

Recently, I got the opportunity to be interviewed on the Zesty Marketing podcast, hosted by Whitney Hahn. Whitey is the managing partner of Digital Bard, a digital marketing company in Frederick, MD. I met Whitney several years ago and I’ve worked with her team on the production of over 30 videos together. We had a …

Continued …

Pinterest

5 Pinterest Strategies for Economic Development Organizations

Posted on July 27, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

Pinterest is a place for users to post “pins” of images onto their “boards.” It’s sort of like a virtual scrapbook for saving all your favorite recipes, ideas, fashion tips, quotes, and more. There are 150 million active monthly users on Pinterest. 81% of Pinterest users are Females. Men account for only 7% of total …

Continued …

Snapchat

5 Snapchat Strategies for Economic Development Organizations

Posted on July 20, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

On Snapchat, users can post or privately send photos and videos that are only available for 24 hours. (Instagram later adopted this in their Instagram Stories feature.) Snapchat is more popular among young adults and teenagers. (71% of Snapchat users are under 34 years old. 45% of Snapchat users are aged between 18-24.) If you …

Continued …