Measuring ROI of a PR campaign

Posted on May 30, 2013 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations.

“If I only had two dollars left, I would spend one dollar on PR.” – Bill Gates Most companies aren’t willing to spend money on public relations unless it can be proven that a return on investment is being made, which of course, makes sense. No company should be willing to throw dollars into an …

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You have a phone interview with the media. Great! But now what?

Posted on May 17, 2013 by Sandy Sponaugle and filed under Public Relations.

The Platinum PR team spends hours and hours on the phone pitching our clients’ news stories to the media, with the ultimate goal being media coverage for our clients. Once we are able to secure an interview for our client, it is our job to make sure they are properly prepared for the interview. We …

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PPR Guide: Preparing for the Your Close-Up

Posted on March 19, 2013 by Sandy Sponaugle and filed under Public Relations.

Finally, the moment you’ve been waiting for. You’ve followed the steps in our first two guides, and a reporter is interested in an interview. Here’s what you need to find out to prepare for the interview: The Interviewee –Ask reporter for a list of questions so that the interviewee can practice. Answers for television interviews …

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PPR Guide: Catching the Media’s Attention

Posted on March 19, 2013 by Sandy Sponaugle and filed under Blog, Public Relations, Social Media, Websites.

Once you’ve taken all the steps in our first PPR Guide: Before YouCatch the Media’s Attention, which will ensure your organization is ready for media attention, you’re probably wonder how to catch their attention. Have a good story Making sure you have a good story is the first step. The story has to fit several guidelines: …

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PPR Guide: Before You Catch the Media’s Attention

Posted on March 19, 2013 by Sandy Sponaugle and filed under Blog, Public Relations, Social Media, Websites.

So, you want to catch the media’s attention? Before you ask how to get attention, ask if your organization is prepared for attention. Following these tips will make for smooth sailing once you finally land on the media’s radar. Create and maintain a professional website Having a professional website is an investment, but one that is …

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Consumers Dig Flawsome Brands

Posted on February 25, 2013 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Do you know someone who is perfect? You know who I’m talking about. They’ve got the perfect hair, the perfect job, with a perfect matching house and car. Heck, even their dog is perfect! No one really likes them, right? Well, if your brand is trying to be perfect too, you guessed it; no one …

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