No, public relations is not the same as advertising

Posted on October 3, 2013 by Sandy Sponaugle and filed under Advertising, Public Relations.

No, public relations is not the same as advertising By Sandy Sponaugle If only I had a dime for every time I’ve explained that public relations is not the same as advertising. Apparently, public relations is such a confusing field that even the PRSA had trouble figuring out a definition in 2012. It took months …

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Sandy Sponaugle, Founder and CEO of Platinum PR, Awarded 2013 Public Relations Professional of the Year

Posted on August 15, 2013 by Sandy Sponaugle and filed under News, Public Relations.

The American Advertising Federation–Greater Frederick (AAF-Greater Frederick) has named Sandy Sponaugle Public Relations Professional of the Year at the Maven Awards, which took place on June 20, 2013. Sandy is founder and CEO of Platinum PR, a public relations firm with offices in Shepherdstown, W.Va and Frederick, Md. The awards seek to recognize outstanding business …

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So, what is this Kickstarter thing all about?

Posted on August 15, 2013 by Sandy Sponaugle and filed under Blog, News, Public Relations.

Unless you’ve been living under a rock, you’ve probably heard a thing or two (or three) about Kickstarter, the world’s largest funding platform for creative projects. Here’s how it works: Creative people such as artists and musicians have a project they want to complete, so they start a Kickstarter campaign asking for pledges to reach …

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Public Relations: It’s all about the storytelling

Posted on August 7, 2013 by Sandy Sponaugle and filed under Public Relations.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”  – Seth Godin It’s true. Why do you love your favorite brands?  The reason why you love one chocolate ice cream over the other brand of chocolate ice cream might have less to do with taste, and more to …

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The art of the perfect pitch

Posted on June 28, 2013 by Sandy Sponaugle and filed under Public Relations.

There is no formula to the perfect pitch. In fact, many PR professionals think of media pitching more of an art, one to be perfected and mastered. However, if you take a look at a few of these guidelines, you’ll be sure to have the media ringing your phone off the hook. Targeted Don’t spend …

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