Harness the Power of the Giveaway

Posted on August 9, 2016 by Sandy Sponaugle and filed under Public Relations, Social Media.

Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months? We can all get stuck in social media stagnancy, but there are ways to up the ante to increase your following and engagement on these platforms: give people something! We …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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Advertising: Big Advice for Small Budgets

Posted on March 17, 2016 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the costs of advertising can blacken your mood. But incorporating strategies that are tried, true and relatively new can brighten your brand and your bottom line. Advertising: Strong Results for Shoestring …

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Fall Getaway Planner: Enjoy Fall Foliage and Outdoor Adventures in Grant County, West Virginia

Posted on September 30, 2014 by Sandy Sponaugle and filed under Blog, Clients In the News, News, Public Relations, Tourism.

It’s official—fall is here. That means it’s time to break out the cozy sweaters, boots, and scarves and get outside and enjoy the region’s colorful fall foliage and bountiful natural scenery. What better place to do that than Grant County, West Virginia, one of the most beautiful counties in the Mountain State? With peak leaf-peeping …

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Summer Getaway Planner: Take a Trip to the Tri-County Fair

Posted on July 22, 2014 by Sandy Sponaugle and filed under Blog, Event, Public Relations.

Now that it’s officially summer, we here at Platinum PR are looking forward to all of our favorite summertime activities and events—like weekend barbecues, beach trips and, of course our favorite county fairs! While it’s safe to say that county fairs and festivals are popular all across the country, this year we’ve got our sights …

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Media Pitching Pointers

Posted on December 29, 2013 by Sandy Sponaugle and filed under Public Relations.

Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily basis. If you’re new to pitching, here are a few guidelines we always follow when trying to obtain media coverage: Research This is possibly the most important part of the …

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