Advertising: Big Advice for Small Budgets

Posted on March 17, 2016 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the costs of advertising can blacken your mood. But incorporating strategies that are tried, true and relatively new can brighten your brand and your bottom line. Advertising: Strong Results for Shoestring …

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Fall Getaway Planner: Enjoy Fall Foliage and Outdoor Adventures in Grant County, West Virginia

Posted on September 30, 2014 by Sandy Sponaugle and filed under Blog, Clients In the News, News, Public Relations, Tourism.

It’s official—fall is here. That means it’s time to break out the cozy sweaters, boots, and scarves and get outside and enjoy the region’s colorful fall foliage and bountiful natural scenery. What better place to do that than Grant County, West Virginia, one of the most beautiful counties in the Mountain State? With peak leaf-peeping …

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Summer Getaway Planner: Take a Trip to the Tri-County Fair

Posted on July 22, 2014 by Sandy Sponaugle and filed under Blog, Event, Public Relations.

Now that it’s officially summer, we here at Platinum PR are looking forward to all of our favorite summertime activities and events—like weekend barbecues, beach trips and, of course our favorite county fairs! While it’s safe to say that county fairs and festivals are popular all across the country, this year we’ve got our sights …

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microphones

Media Pitching Pointers

Posted on December 29, 2013 by Sandy Sponaugle and filed under Public Relations.

Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily basis. If you’re new to pitching, here are a few guidelines we always follow when trying to obtain media coverage: Research This is possibly the most important part of the …

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Chicago, MLA and AP, oh my!

Posted on November 7, 2013 by Sandy Sponaugle and filed under Marketing Collateral, Public Relations.

It can be a scary choice, and should not be taken lightly. It’s a question that has been asked by many a many noble man (or woman): To use a serial comma or not? That is the question. The answer lies in which style guide you choose. You may be thinking, “Why can’t we just …

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No, public relations is not the same as advertising

Posted on October 3, 2013 by Sandy Sponaugle and filed under Advertising, Public Relations.

No, public relations is not the same as advertising By Sandy Sponaugle If only I had a dime for every time I’ve explained that public relations is not the same as advertising. Apparently, public relations is such a confusing field that even the PRSA had trouble figuring out a definition in 2012. It took months …

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