6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Social Media, Strategic Communication.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

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economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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Press releases can increase economic development prospects

Writing a Press Release for Economic Development

Posted on December 20, 2016 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases your odds of gaining coverage by the media, therefore increasing your prospects. What’s a Press Release? A press release is an official document/correspondence of information that is sent to the …

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Secure Leads at Live Events

Secure Leads at Live Events

Posted on December 6, 2016 by Sandy Sponaugle and filed under Communications, Public Relations.

Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development Council’s Annual Conference, and Maryland Economic Development Association’s Fall Meeting. Not only do I attend to learn more about the latest in the industry, it’s a way to secure leads …

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Harness the Power of the Giveaway

Posted on August 9, 2016 by Meghan Metzner and filed under Public Relations, Social Media.

Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months? We can all get stuck in social media stagnancy, but there are ways to up the ante to increase your following and engagement on these platforms: give people something! We …

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