economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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Press releases can increase economic development prospects

Writing a Press Release for Economic Development

Posted on December 20, 2016 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases your odds of gaining coverage by the media, therefore increasing your prospects. What’s a Press Release? A press release is an official document/correspondence of information that is sent to the …

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Secure Leads at Live Events

Secure Leads at Live Events

Posted on December 6, 2016 by Sandy Sponaugle and filed under Communications, Public Relations.

Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development Council’s Annual Conference, and Maryland Economic Development Association’s Fall Meeting. Not only do I attend to learn more about the latest in the industry, it’s a way to secure leads …

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Harness the Power of the Giveaway

Posted on August 9, 2016 by Meghan Metzner and filed under Public Relations, Social Media.

Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months? We can all get stuck in social media stagnancy, but there are ways to up the ante to increase your following and engagement on these platforms: give people something! We …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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Advertising: Big Advice for Small Budgets

Posted on March 17, 2016 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the costs of advertising can blacken your mood. But incorporating strategies that are tried, true and relatively new can brighten your brand and your bottom line. Advertising: Strong Results for Shoestring …

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