LinkedIn Strategies for Economic Development Organizations

5 LinkedIn Strategies for Economic Development Organizations

Posted on July 3, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

LinkedIn is a very business-oriented social network and a place to build connections with other professionals. People are going to LinkedIn during the work day, and so they are very business-focused, reading and sharing industry-related articles and topics. LinkedIn is a great place to start a relationship with someone professionally that you haven’t met, but …

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Twitter Strategies for Economic Development Organizsations

5 Twitter Strategies for Economic Development Organizations

Posted on June 22, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Social Media.

Twitter is the social media network where users post, reply and retweet 140-character messages, called “tweets.” With an active Economic Development community, this social media network is a no-brainer for Economic Development Organizations! With over 317 million monthly active users, what are some key Twitter strategies for Economic Development Organizations? In this 6-part blog series, …

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economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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I’m so freaking excited about this! (Big announcement!)

Posted on February 24, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, News.

Today, I have a super exciting announcement! I’ve spent the past 20 years working one-on-one with Economic Development Organizations, helping them to reach more prospects and grow their communities’ economies through strategic marketing. After spending thousands of hours giving one-on-one support, I have so much valuable marketing information & ideas in my head… I wanted …

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Google AdWords helping economic developers boost community image

Google Ads Words for Economic Developers

Posted on January 18, 2017 by Sandy Sponaugle and filed under Blog, Economic Development.

With so many distractions and destinations on the internet, how do you get your community to rank with the best of them? We know search engine optimization is part of a healthy online presence plan, but Google AdWords, a paid advertising tool, can ramp up these efforts. Google AdWords help economic developers boost community image.  It …

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Press releases can increase economic development prospects

Writing a Press Release for Economic Development

Posted on December 20, 2016 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases your odds of gaining coverage by the media, therefore increasing your prospects. What’s a Press Release? A press release is an official document/correspondence of information that is sent to the …

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