The Top 10 Mistakes Economic Development Organizations Make On Their Websites

Posted on August 8, 2018 by Sandy Sponaugle and filed under Economic Development, Websites.

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of common mistakes on their websites that ultimately cost them business. So we’ve put together a list of the most common mistakes to avoid on your EDO website (and what to …

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How to Get More Leads From Your EDO Website

Posted on August 1, 2018 by Sandy Sponaugle and filed under Economic Development, Websites.

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively looking for new business and customers. So you can miss key opportunities for getting new leads. One of these key opportunities is right there on the homepage of your website! …

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Top 5 EDO Website Non-Negotiables

Posted on July 25, 2018 by Sandy Sponaugle and filed under Economic Development, Websites.

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What are the most important updates you should make? We’re making it super easy for you to make the necessary website updates with our new guide, “The 5 EDO Website Non-Negotiables”… …

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How to keep up marketing momentum while you’re on vacation

Posted on June 13, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media, Strategic Communication.

As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what hotel to stay in, lining up the dog-sitter, etc. It’s no surprise that you’ll be taking time off work… So how can you plan in advance so that you have …

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Start With Who

Posted on June 6, 2018 by Sandy Sponaugle and filed under Business Development, Communications, Economic Development.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

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