Need More Content? Just Ask Your Fans

Posted on October 8, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media, Websites.

What do we want? Content? When do we want it? Now! Content (e.g., posts for blogs and social media, testimonials, website copy) is something businesses need more of, and they need it all the time. The problem is that content creation can take up a lot of resources—time, energy and money. Luckily, some smart marketers …

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Communicating Effectively With Clients Across Multiple Platforms – How Do You Keep Track of It All?

Posted on September 16, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Email, voicemail, Facebook, FaceTime, Twitter, LinkedIn, Skype—there are hundreds of different channels through which humans can communicate with each other these days. And business owners like myself are using many of them to communicate with clients. But how do you keep track of it all? How do you manage communications with multiple clients taking place …

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Six Tips for Writing Sensational Subject Lines

Posted on August 27, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

In email marketing, an unopened email is like a dagger to the back. You spend hours crafting the perfect message, yet your open-rates leave much to be desired. Where did you go wrong? It’s All About the Subject Line Most readers assume a boring subject line means a boring email. Unfortunately, this isn’t always the …

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