What my green beans have to do with your marketing plan

Posted on September 23, 2016 by Sandy Sponaugle and filed under Blog, Communications, Strategic Communication.

This summer, we expanded our garden. And this was no small project! We took down trees, put up an electric fence, and tripled the garden’s size. Now, our garden needs more manpower and time to manage all of the planting, seeds, weeding, and picking required! The exciting thing is, now, we’re generating a great return …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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How Businesses Can Make Most of Social Media

Posted on October 24, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in addition to Facebook, we have networks like Instagram, LinkedIn, Twitter, Pinterest and Google+ to help us connect with the people, places and things that we love online. Social media has …

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Need More Content? Just Ask Your Fans

Posted on October 8, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media, Websites.

What do we want? Content? When do we want it? Now! Content (e.g., posts for blogs and social media, testimonials, website copy) is something businesses need more of, and they need it all the time. The problem is that content creation can take up a lot of resources—time, energy and money. Luckily, some smart marketers …

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Communicating Effectively With Clients Across Multiple Platforms – How Do You Keep Track of It All?

Posted on September 16, 2014 by Sandy Sponaugle and filed under Blog, Communications, Social Media.

Email, voicemail, Facebook, FaceTime, Twitter, LinkedIn, Skype—there are hundreds of different channels through which humans can communicate with each other these days. And business owners like myself are using many of them to communicate with clients. But how do you keep track of it all? How do you manage communications with multiple clients taking place …

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