Secret #1: Crafting Your Customer Avatar

Posted on May 1, 2018 by Sandy Sponaugle and filed under Business Development.

Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you are that is walking around today. And did you know that even though you get 50% of your DNA from each parent, your DNA is still different than your siblings? …

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My personal and professional highlights of 2017

Posted on December 13, 2017 by Sandy Sponaugle and filed under Blog, Business Development, Economic Development.

Before setting goals for 2018, it’s important to take time to acknowledge your successes in 2017. You might even be surprised to look back and see how much you accomplished! Here are some of my personal and professional highlights from 2017… Platinum PR kicked off the year with the 30-Day Economic Development Marketing Challenge! I’m …

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We are thankful for YOU!

Posted on November 22, 2017 by Sandy Sponaugle and filed under Business Development, Social Media, Websites.

As Thanksgiving approaches, here at Platinum PR, we wanted to say a big THANK YOU! We’re so thankful for all of our clients and everyone we work with. We have many clients that we’ve worked with for 15 years — others are newer to the Platinum PR family. I am truly thankful for each person …

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Start 2018 strong by creating your Editorial Calendar

Posted on November 15, 2017 by Sandy Sponaugle and filed under Business Development.

As we come near to the end of 2017, it’s time to start thinking about how to get a jumpstart on the new year. What can you do now to prepare yourself for 2018 so that by January 1st, you’re ready for your most productive and successful year yet? One way to prepare yourself for …

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Economic Development Week in Maryland (tell your story!)

Posted on October 17, 2017 by Sandy Sponaugle and filed under Business Development, Economic Development, Event, Maryland Economic Development Association.

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity for all of us to tell the story of what Economic Development is, why it’s so important, and the value it brings to the state. If we celebrate life’s novelties …

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Valued intern experience yields organizational growth

How to Utilize Interns to Grow Your Organization

Posted on January 12, 2017 by Sandy Sponaugle and filed under Blog, Business Development, Uncategorized.

Over the course of my business, we’ve had over 30 interns! This has been one of the best investments in my business. While interns usually work for free as long (as they’re getting college credit), they’re a great way to invest in someone’s future and your company’s progress. During their internship, it’s a great opportunity …

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