5 Facebook Strategies for Economic Development Organizations

5 Facebook Strategies for Economic Development Organizations

Posted on June 2, 2017 by Sandy Sponaugle and filed under Blog, Social Media.

As an Economic Development Organization, maybe you’ve been posting semi-regularly on Facebook, and now you’re wondering: How can I take this to the next level? What can I do to expand my reach, and get more leads through my posts? In this 6-part blog series, you’ll get social media strategies for Economic Development Organizations on …

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Tips for Making the Most of Live Events

Posted on May 24, 2017 by Sandy Sponaugle and filed under Blog.

Last week, I went to the Governor’s Business Summit in Baltimore. It was the first time that they’ve ever done this summit in the state of Maryland. With over 700 people, it was like a “who’s who” of business in Maryland. And in the days since, everyone I’ve spoken to who’s attended has referenced the …

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How to justify your marketing budget to elected officials

Posted on April 6, 2017 by Sandy Sponaugle and filed under Blog.

It’s the scariest time of the year for Economic Development Organizations — the moment when you must present your marketing budget to directors and officials! While people in other industries are enjoying beach vacations, lazy days under sun, or backyard barbeques, you’re frantically preparing for this meeting in the mid-summer months. They’ll review where you’ve …

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economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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The #1 Pet Peeve of Site Selection Consultants

Posted on February 27, 2017 by Sandy Sponaugle and filed under Blog, Websites.

Do you know what site selection consultants’ #1 pet peeve is? A sh*tty website. (Ouch… does that one hurt?!) If they scope out your organization online and see an outdated, unappealing website, full of tech issues, with no clear way to contact you, guess what… They’ll give up, lose interest, and move on. On the …

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