planning

Now’s the time to plan for the 2018-2019 fiscal year

Posted on October 24, 2017 by Sandy Sponaugle and filed under Advertising, Economic Development, Websites.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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repurpose content

Widen Your Reach: Reuse Your Content

Posted on August 2, 2016 by Meghan Metzner and filed under Advertising, Marketing Collateral, Social Media.

Content doesn’t just create itself. You have to spend time researching, writing, and editing your work. So once you’ve completed the laborious but rewarding process to produce a great piece of content, doesn’t it feel like a crime to only use it once? What’s our advice? Repurpose the material you’re truly proud of! Consider spending …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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How Happy Employees Can Help Market Your Brand

Posted on March 28, 2016 by Meghan Metzner and filed under Advertising.

Savvy business owners know that their employees can be the key to a successful enterprise. They also know that happy employees are more productive, creative, engaged, and loyal to the companies that employ them. All too often in today’s workplaces, however, employees feel unhappy and underappreciated in their positions, and they don’t feel engaged in …

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Advertising: Big Advice for Small Budgets

Posted on March 17, 2016 by Sandy Sponaugle and filed under Advertising, Blog, Public Relations, Social Media.

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the costs of advertising can blacken your mood. But incorporating strategies that are tried, true and relatively new can brighten your brand and your bottom line. Advertising: Strong Results for Shoestring …

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#EatHam

Posted on November 6, 2014 by Sandy Sponaugle and filed under Advertising.

Sometimes the key in life is not taking our selves so seriously. Well, the same can be applied to your business. Here at Platinum PR, we put that mentality to use. People love humor and genuineness. These kinds of traits are what make your message memorable. In order to stay timely, we ran an ad …

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