6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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Now’s the time to plan for the 2018-2019 fiscal year

Posted on October 24, 2017 by Sandy Sponaugle and filed under Advertising, Economic Development, Websites.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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repurpose content

Widen Your Reach: Reuse Your Content

Posted on August 2, 2016 by Sandy Sponaugle and filed under Advertising, Marketing Collateral, Social Media.

Content doesn’t just create itself. You have to spend time researching, writing, and editing your work. So once you’ve completed the laborious but rewarding process to produce a great piece of content, doesn’t it feel like a crime to only use it once? What’s our advice? Repurpose the material you’re truly proud of! Consider spending …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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How Happy Employees Can Help Market Your Brand

Posted on March 28, 2016 by Sandy Sponaugle and filed under Advertising.

Savvy business owners know that their employees can be the key to a successful enterprise. They also know that happy employees are more productive, creative, engaged, and loyal to the companies that employ them. All too often in today’s workplaces, however, employees feel unhappy and underappreciated in their positions, and they don’t feel engaged in …

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