Are you losing prospects because of THIS?

Posted on November 8, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Have you ever wondered how many people visit your website once… only to never come back again? If you aren’t wondering that, you should! So many people in your target audience will visit your economic development site — and you’ll never know it! If they just come and go, it’s a huge missed opportunity. You …

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Now’s the time to plan for the 2018-2019 fiscal year

Posted on October 24, 2017 by Sandy Sponaugle and filed under Advertising, Economic Development, Websites.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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Economic Development Week in Maryland (tell your story!)

Posted on October 17, 2017 by Sandy Sponaugle and filed under Business Development, Economic Development, Event, Maryland Economic Development Association.

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity for all of us to tell the story of what Economic Development is, why it’s so important, and the value it brings to the state. If we celebrate life’s novelties …

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Google is making important changes – are you ready?

Posted on October 13, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools. One MAJOR takeaway I got? Speakers emphatically stressed was that Google is making big changes in 2018 to how it creates and ranks search results, and is transitioning to “mobile-first …

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Check out my recent podcast interview

Posted on October 11, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media, Tourism.

Recently, I got the opportunity to be interviewed on the Zesty Marketing podcast, hosted by Whitney Hahn. Whitey is the managing partner of Digital Bard, a digital marketing company in Frederick, MD. I met Whitney several years ago and I’ve worked with her team on the production of over 30 videos together. We had a …

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