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Ever considered hiring a coach?

Posted on April 7, 2017 by Sandy Sponaugle and filed under Uncategorized.

I recently had my final weekly session with a coaching & consulting client. We worked together every week for four months, and now we’ve shifted into monthly meetings. I’ve been reflecting on what we’ve done during our time together so far. We initially got started because there was a professional need for support she couldn’t …

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How to justify your marketing budget to elected officials

Posted on April 6, 2017 by Sandy Sponaugle and filed under Blog.

It’s the scariest time of the year for Economic Development Organizations — the moment when you must present your marketing budget to directors and officials! While people in other industries are enjoying beach vacations, lazy days under sun, or backyard barbeques, you’re frantically preparing for this meeting in the mid-summer months. They’ll review where you’ve …

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Struggle With Creating Regular Content?

Posted on March 28, 2017 by Sandy Sponaugle and filed under Uncategorized.

I always push for clients to write regular blog content and newsletter content. For several clients, we’ll write their content for them on a very regular basis with the help of an Editorial Calendar. It works out so beautifully. We know every week and every month what we need to be writing. We can pace …

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economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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The #1 Pet Peeve of Site Selection Consultants

Posted on February 27, 2017 by Sandy Sponaugle and filed under Blog, Websites.

Do you know what site selection consultants’ #1 pet peeve is? A sh*tty website. (Ouch… does that one hurt?!) If they scope out your organization online and see an outdated, unappealing website, full of tech issues, with no clear way to contact you, guess what… They’ll give up, lose interest, and move on. On the …

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I’m so freaking excited about this! (Big announcement!)

Posted on February 24, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, News.

Today, I have a super exciting announcement! I’ve spent the past 20 years working one-on-one with Economic Development Organizations, helping them to reach more prospects and grow their communities’ economies through strategic marketing. After spending thousands of hours giving one-on-one support, I have so much valuable marketing information & ideas in my head… I wanted …

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