NationalHarbor

Experiencing a local community as a tourist

Posted on April 19, 2017 by Sandy Sponaugle and filed under Uncategorized.

Recently, Sid, Tabitha and I took a day trip to National Harbor, just the other side of D.C. It was fun watching my family experience this new planned community as first-timers. When we got there, all my husband knew was that they had a big ferris wheel, the Capital Wheel, which they often show in …

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Ever considered hiring a coach?

Posted on April 7, 2017 by Sandy Sponaugle and filed under Uncategorized.

I recently had my final weekly session with a coaching & consulting client. We worked together every week for four months, and now we’ve shifted into monthly meetings. I’ve been reflecting on what we’ve done during our time together so far. We initially got started because there was a professional need for support she couldn’t …

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How to justify your marketing budget to elected officials

Posted on April 6, 2017 by Sandy Sponaugle and filed under Blog.

It’s the scariest time of the year for Economic Development Organizations — the moment when you must present your marketing budget to directors and officials! While people in other industries are enjoying beach vacations, lazy days under sun, or backyard barbeques, you’re frantically preparing for this meeting in the mid-summer months. They’ll review where you’ve …

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Struggle With Creating Regular Content?

Posted on March 28, 2017 by Sandy Sponaugle and filed under Uncategorized.

I always push for clients to write regular blog content and newsletter content. For several clients, we’ll write their content for them on a very regular basis with the help of an Editorial Calendar. It works out so beautifully. We know every week and every month what we need to be writing. We can pace …

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economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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