Leaping into the New Year

Posted on January 20, 2012 by Sandy Sponaugle and filed under Blog.

The Shepherdstown Chronicle recently inquired about my resolutions for 2012.  Intrigued?  Give the following article a “twirl” (hint, hint) and keep me accountable: http://www.shepherdstownchronicle.com/page/content.detail/id/507832/Age-old-tradition-of-resolutions-continue.html For those who’ve resolved to manage their time better in 2012, here’s an excerpt: “I know this sounds crazy, but I’ve been taking tap and ballet classes and my goal is …

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Tackle a Challenge in 2012

Posted on January 20, 2012 by Sandy Sponaugle and filed under Blog.

For those of you who’ve resolved to tackle new challenges in 2012, you still have an opportunity to try your hand at the puzzle in our 2011 Holiday Card.  I’ve maintained a link in our blog: http://holiday.platinumpr.com/ The game is fun to play anytime!  If you’re looking for an excuse to procrastinate on another resolution, …

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Google Analytics

Posted on September 28, 2011 by Sandy Sponaugle and filed under Blog.

Public relations is a field where success can be measured in a number of ways. Maybe you’ve seen your organization mentioned in a local newspaper, or maybe you’ve seen your company’s number of Facebook friends double in mere days. These are all indicators of success, but if you really want to crunch numbers, a program …

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Using QR Codes

Posted on August 25, 2011 by Sandy Sponaugle and filed under Blog.

One of the latest marketing techniques to hit print materials is the use of QR codes. QR (Quick Response) codes are two-dimensional matrix barcodes designed to be read by smartphones, and when scanned, they can bring up anything from webpages to videos to photos and additional text. All types of businesses have begun implementing QR …

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Branding and Rebranding

Posted on August 25, 2011 by Sandy Sponaugle and filed under Blog.

 Earlier this month, we unveiled our newly designed website (www.platinumpr.com) and custom Facebook (www.facebook.com/PlatinumPRFirm) and Twitter pages (www.twitter.com/sponaugle) and www.Twitter.com/Platinum_PR.  This rebranding initiative got us thinking about the importance of branding your company or organization. First of all, we should probably explain what “branding” and “rebranding” are before we discuss our reasoning behind the changes. …

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The Google+ Project

Posted on August 3, 2011 by Sandy Sponaugle and filed under Blog.

The Google+ project is one of the newest forms of social media to date. It allows users to combine all of the regular aspects of Google with those of a social networking site.  The creators of Google+ launched the website on June 28, 2011 as a trial or “field test” phase. This allowed a small …

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